VP, Data Cloud Consulting

🕒 May 22

🇺🇸 United States – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 36%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zeta Global

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📦 Logistics

✈️ Travel

💰 Post-IPO Debt on 2024-09

Consulting • Logistics • Travel

Zeta Global is an AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to acquire, grow, and retain customers more efficiently. The Zeta Marketing Platform (ZMP) offers a comprehensive suite of tools, including data management, customer data platforms (CDP), email service providers (ESP), and digital signal processing (DSP), to create individualized customer experiences and improve marketing outcomes. Zeta emphasizes omnichannel marketing, customer intelligence, and data-driven marketing strategies, partnering with brands, agencies, and publishers worldwide to accelerate brand growth and engagement. Their platform is designed to tackle complex marketing challenges with solutions for customer acquisition, growth, and retention through predictive AI and actionable consumer data.

📋 Description

• Lead and scale a high-impact consulting organization delivering data-driven marketing strategy, measurement, and activation • Oversee consulting disciplines while shaping client strategy, solving complex business problems, and driving measurable outcomes • Develop, mentor, and train Consultants • Establish repeatable consulting frameworks, problem-solving methodologies, and scalable processes • Identify and mentor rising talent and support succession planning • Foster collaboration, innovation, professional growth, and knowledge sharing • Partner with Data Cloud, Product, and Engineering teams on client needs, roadmap priorities, scalable consulting solutions, and automation • Design data strategies using first-party and third-party data for paid and owned channels • Translate business goals into media and CRM plans and strategic recommendations • Convert data visualizations and dashboards into tactical activation roadmaps • Operationalize generative AI and predictive analytics tools in consulting workflows and client storytelling • Drive omnichannel marketing measurement frameworks and optimize customer journeys • Evaluate new data sets and their impact on campaign performance and customer value • Advise C-suite executives and guide QBRs and key stakeholder meetings • Develop client revenue-impact proformas, data intelligence workshops, playbooks, and storytelling capabilities • Support Sales SVPs with campaign and channel expansion recommendations • Collaborate with Account Teams and Sales to identify expansion opportunities and report impact weekly to upper management

🎯 Requirements

• 12+ years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles • Hands-on experience leading strategic planning, brand, and performance marketing programs • Experience with advanced data segmentation strategies • Experience with statistical testing methods • Experience with multi-touch attribution models • Ability to synthesize data into insights and develop actionable recommendations and roadmaps • Exceptional communication skills for collaboration and presentations to C-level executives • Proven track record developing audience strategies and campaign measurement frameworks • Experience leveraging addressable/people-based marketing to solve real business outcomes

🏖️ Benefits

• Workplace culture of trust and belonging • Forum for employees to celebrate, support, and advocate for one another • Equal employment opportunity and nondiscrimination commitment • Diversity, equity, and inclusion initiatives