CRM Manager

Job not on LinkedIn

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Ziff Davis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1927

📱 Media

💰 $650M Post-IPO Debt on 2017-06

Media • Technology • Internet

Ziff Davis is a multi-billion dollar digital media and internet company, home to over 40 leading brands in technology, shopping, gaming and entertainment, connectivity, health and wellness, cybersecurity, and martech. With a focus on mergers and acquisitions, Ziff Davis has deployed around $3 billion in capital, leveraging its deep industry knowledge, technological expertise, and investment acumen. The company is committed to corporate responsibility, emphasizing diversity, equity, and inclusion, as well as environmental, social, and governance practices. Ziff Davis serves millions of customers worldwide, offering a diverse range of digital media and internet services.

📋 Description

• Lead CRM strategy and execution across multiple channels to drive engagement, retention, and revenue • Develop and optimize customer segmentation and lifecycle journeys in Braze • Launch and manage complex trigger-based programs • Manage loyalty and incentive-based marketing efforts • Own CRM program hygiene and technical operations • Monitor and report on campaign performance • Continuously improve CRM workflows and automation • Manage the CRM Coordinator

🎯 Requirements

• 5+ years of hands-on experience in CRM, Lifecycle Marketing, or Retention Marketing • Demonstrated experience designing and executing end-to-end user retention strategies, commercial promotions, and incentive-based campaigns • Recent experience in a highly commercial/performance marketing role, with a specific focus on driving conversions, revenue and lifetime value from different customer segments • Advanced proficiency with Braze (or equivalent top-tier customer engagement platforms like Iterable or Customer.io) • Deep expertise across omnichannel messaging architecture, specifically managing Email, Mobile Push, In-App Messaging, and Web Push notifications • Strong technical operations acumen with experience working directly with Product and Engineering teams • Data-driven mindset with the ability to partner closely with Business Analysts • Strong background in A/B testing methodologies, customer segmentation, and behavior-based cohort analysis • Excellent project management and communication skills • Proven people management experience • Bachelor’s degree preferred

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage • Life and disability benefits • Flexible Spending Accounts (FSAs) • 401(k) with company match • Employee Stock Purchase Plan • Flexible Time Off • Volunteer Time Off • Paid holidays • Family building and caregiving support • Generous Family Care and Parental leave • Fitness Reimbursement • Access to wellness programs • Employee Resource Groups • Company-sponsored events • Opportunities for professional growth through educational support, mentorship programs, and career development resources • Employee engagement programs and recognition awards