Senior Marketing Specialist

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $89.2k - $150.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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This company has sponsored H1B visas in the past.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Independently manage large, complex performance marketing campaigns across Google Search, Performance Max, and Demand Gen • Develop annual channel goals and strategy • Determine network mix and monthly flighting within annual budgets • Lead responses to media briefs and develop channel plans • Own inputs to cross-channel media plans • Develop annual learning agendas, test roadmaps, and test plans with clear hypotheses • Prioritize channel projects using JIRA boards and assess tradeoffs • Partner with Marketing Specialists to review analyses, approve optimizations, and align on next steps • Lead recurring team syncs and facilitate collaboration • Collaborate with global teams across the US, Mexico, and India • Document launch plans, hand off campaign builds, and QA campaigns before launch • Build AI solutions and agents supporting the team’s AI vision and roadmap • Advocate for support from Data Science, Marketing Tech, and creative development teams • Surface progress and blockers to stakeholders • Partner on creative strategy and share learnings across channels • Work with ad platform partners on new capabilities and opportunities • Communicate performance and project plans to stakeholders • Own monthly channel reporting and provide inputs to data briefs • Submit purchase orders and receipts, report spend, and maintain budget documentation

🎯 Requirements

• 5+ years of work experience in performance marketing • Focus on Google Search, Performance Max, and Demand Gen campaigns • Experience managing annual budgets exceeding $10M USD • Proven ability to oversee channels and drive business results • Track record of implementing performance-improvement experiments • Experience collaborating on creative strategy for performance marketing channels • Experience building and maintaining AI-powered workflows • Strong quantitative and analytical skills • Experience analyzing large amounts of data from multiple sources and developing insights and recommendations • Familiarity with incrementality testing and conversion event implementation and QA • Strong problem-solving and time management skills • Strong verbal and written communication skills; comfortable presenting to stakeholders and providing feedback to junior team members • Comfortable working asynchronously within a global team • Bachelor’s degree in Marketing, Communications, Business, Economics, Statistics, or a related field

🏖️ Benefits

• Remote work from a physical location of choice with no permanent corporate office workplace • Equity awards based on experience, performance, and location • Flexible distributed work through Cloud HQ • Equal employment opportunity and accommodation support

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