Social Media Manager

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Zinnia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

Financial Services • SaaS • Insurance

Zinnia is a company that builds platforms supporting the entire lifecycle of the life and annuities industry. It brings simplicity, speed, scale, and an excellent experience to this growing market. Zinnia enables carriers to design and launch new products faster, distribute them across multiple channels, and efficiently service policies, thus driving growth and delivering value at every stage of the life and annuity lifecycle. Zinnia's solutions also connect people with insurance products using marketplace capabilities, enabling distributors to better meet consumer needs and accelerate business results. By modernizing digital experiences, Zinnia integrates with legacy systems to streamline operations and improve quality and risk management, serving advisors, policyholders, and carriers efficiently.

📋 Description

• Own the company's social media strategy and execution across all major platforms. • Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives. • Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy. • Serve as the internal subject matter expert on social media trends and best practices. • Own the content calendar across major social platforms. • Create engaging written, visual, and video content. • Collaborate with internal stakeholders on campaigns and launches. • Manage community engagement and brand conversations. • Plan, launch, manage, and optimize paid social campaigns. • Monitor performance and optimize targeting, budgets, and creative. • Conduct creative A/B tests and incrementality testing. • Develop and execute influencer marketing campaigns. • Identify, recruit, negotiate, and manage influencer relationships. • Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS. • Develop reports and recommendations for leadership. • Partner with external creative agencies, content, legal, and analytics teams. • Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

🎯 Requirements

• Bachelor's degree or equivalent experience. • Minimum of 5 years of professional social media marketing experience. • Experience with organic social, paid social advertising, and influencer marketing. • Strong copywriting, analytical, organizational, and project management skills.

🏖️ Benefits

• health/dental insurance • parental leave • 401(k) • incentive/bonus opportunity • tuition reimbursement