Demand Generation Manager

🔥 14 hours ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Zone & Co

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

☁️ SaaS

💸 Finance

🏢 Enterprise

SaaS • Finance • Enterprise

Zone & Co is a company that provides software solutions to enhance and streamline back-office operations. Their products offer seamless extensions of cloud ERP systems, enabling complex billing and revenue recognition, advanced reporting, AP automation, payroll management, and more. Zone & Co services finance, HR, and operations teams, helping them centralize their lead-to-revenue and payroll operations. They integrate with various platforms like Salesforce and HubSpot to optimize financial workflows and decision-making. As a SuiteCloud Developer Network Partner, they assist organizations in maximizing their NetSuite ERP investments for better efficiency and automation.

📋 Description

• Develop and execute the North American demand generation strategy and quarterly marketing plans, aligning programs, channels, and budgets with business and revenue goals • Own marketing-sourced and influenced pipeline performance across lead generation, sales opportunities, and revenue contribution • Optimize channel mix, campaign performance, and marketing ROI • Plan and execute multi-channel campaigns across paid search, paid social, email, webinars, content syndication, and industry events • Develop targeted programs for CFOs, Controllers, VPs of Finance, and finance operations leaders within the NetSuite ecosystem • Lead account-based marketing initiatives with Sales • Build personalized nurture and cross-sell programs throughout the buyer journey • Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, Oracle NetSuite account teams, Solution Providers, and implementation partners • Collaborate with global marketing teams to share programs, align strategies, and scale best practices • Bring messaging, customer stories, thought leadership, and product launches to life • Use AI, automation, and emerging marketing technologies for targeting, personalization, lead scoring, and campaign efficiency • Establish campaign measurement, attribution, and reporting connecting marketing investments to pipeline and business outcomes • Use data, insights, and experimentation to improve campaign performance, conversion rates, and pipeline velocity • Lead A/B testing across digital campaigns, landing pages, email, and creative • Own the North American demand generation budget, agency relationships, and marketing vendors • Plan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars • Monitor market trends, competitive activity, and buyer behavior • Establish goals, manage priorities, and deliver against KPIs and business objectives • Ensure programs comply with privacy, consent, and communication regulations across the US and Canada • Contribute ideas, build cross-functional relationships, communicate proactively, and own work from strategy through execution

🎯 Requirements

• 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS, with a proven track record of driving pipeline growth in the US and/or Canada • Bachelor's degree in Marketing, Business, or a related field, or relevant industry certifications • Experience developing and executing multi-channel campaigns and account-based marketing (ABM) programs targeting senior business and finance leaders • Proven ability to manage marketing budgets, measure campaign performance, and demonstrate ROI through pipeline contribution, cost per opportunity, and customer acquisition cost (CAC) • Hands-on experience with marketing automation platforms (HubSpot, Marketo) and Salesforce CRM, including campaign management, lead scoring, and reporting • Strong understanding of AI, automation, data-driven marketing, and campaign optimization • Familiarity with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR • Excellent communication, collaboration, and analytical skills, with the ability to influence cross-functional teams and manage multiple priorities • Comfortable working independently in a remote, globally distributed environment, collaborating across cultures and time zones • Business fluency in written and spoken English and proficiency with collaboration tools such as Slack and Zoom • Nice to have: Experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem • Nice to have: Experience with partner co-marketing, including technology partners and solution providers • Nice to have: Familiarity with AI-powered marketing tools and intent platforms such as 6sense or Bombora • Nice to have: Experience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with global teams across EMEA, APAC, and LATAM

🏖️ Benefits

• Bonus • Equity • Fully remote work • High-trust flexibility • Autonomy and self-directed professional growth • Equal opportunity, diverse, equitable, and inclusive workplace

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