CRM Specialist

Vaga não está no LinkedIn

🕒 Julho 25

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $65.000 - $80.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🏆 Sucesso do Cliente

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321 The Agency

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📣 Marketing

📱 Mídia

Marketing • Media

A 321 The Agency é uma agência de marca e social focada em criar legados de marca duradouros através de narrativas poderosas e engajamento social estratégico. Sua missão é garantir que as marcas não apenas existam, mas prosperem, evoluam e se tornem marcos culturais. A agência oferece serviços em insights estratégicos e pesquisa, criação de marcas e ativação de campanhas, utilizando tanto canais de mídia digitais quanto tradicionais. Eles enfatizam fortemente a construção de conexões e o envolvimento em conversas significativas que continuam após o período inicial da campanha. A 321 The Agency colabora com parceiros de tecnologia para otimizar as experiências e o alcance das marcas por meio de conteúdo direcionado em todo o ecossistema digital.

Descrição

• Lead the setup, configuration, and optimization of CRM systems for new and existing clients across multiple industries. • Design and implement comprehensive sales funnels, lead nurturing sequences, and customer lifecycle campaigns. • Develop sophisticated segmentation strategies and automated workflows that align with client business objectives and customer behaviors. • Create and maintain CRM integrations with third-party tools, websites, and marketing platforms to ensure seamless data flow. • Build and manage multi-touch marketing campaigns including email sequences, SMS campaigns, and automated follow-up systems. • Develop A/B testing strategies for campaign optimization, analyzing performance metrics to drive continuous improvement. • Create dynamic content and personalization strategies based on customer data and behavioral triggers. • Implement lead scoring models and qualification processes to improve sales team efficiency and conversion rates. • Serve as the primary CRM expert for assigned client accounts, providing strategic guidance on platform capabilities and best practices. • Conduct training sessions and workshops for client teams on CRM usage, campaign management, and performance analysis. • Troubleshoot technical issues, optimize system performance, and recommend platform upgrades or migrations when needed. • Collaborate with internal teams to ensure CRM strategies align with broader marketing campaigns and business objectives. • Maintain data hygiene standards, including list management, duplicate removal, and compliance with privacy regulations. • Create comprehensive reporting dashboards and provide regular performance analysis to clients and internal stakeholders. • Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. • Identify opportunities for campaign optimization and revenue growth through data-driven insights.

🎯 Requisitos

• 4+ years of hands-on experience with CRM platforms and marketing automation systems. • Preferred: Demonstrated expertise with High Level CRM (GoHighLevel) and Salesforce, including funnel building, automation setup, and advanced feature utilization. • Broad knowledge of major CRM platforms such as HubSpot, Adobe, ActiveCampaign, Klaviyo, Mailchimp, or similar systems. • Strong understanding of email marketing best practices, deliverability optimization, and compliance requirements (CAN-SPAM, GDPR). • Experience with API integrations, webhook configurations, and third-party tool connections. • Proficiency in HTML/CSS for email template customization and landing page optimization. • Analytical mindset with experience in campaign performance analysis and conversion rate optimization. • Excellent project management skills with the ability to handle multiple client accounts simultaneously. • Strong communication skills for client training, troubleshooting, and strategic consultation. • Proficiency in Google Suite, project management tools, and marketing analytics platforms. • Detail-oriented approach with a passion for process optimization and system efficiency.