Senior Lifecycle Marketing Manager

🕒 Julho 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Fleetio

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

📦 Logística

💼 Consultoria

🚗 Transporte

💰 $21.100.000 Series B em 2020-11

Logistics • Consulting • Transport

Fleetio é um provedor de software de gestão de frotas abrangente que ajuda as organizações a rastrear, analisar e melhorar suas operações de frota. A plataforma oferece ferramentas para manutenção de veículos, controle de consumo de combustível, gestão de motoristas e garantia de conformidade regulatória. A Fleetio visa aumentar a eficiência e reduzir custos para empresas com frotas de todos os tamanhos, fornecendo dados e insights em tempo real.

Descrição

• Own and evolve Fleetio’s lifecycle marketing strategy • Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention • Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions • Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent • Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion • Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance • Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly • Create behavioral and usage-based campaigns that guide users toward key activation milestones • Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates • Build lifecycle programs that support both self-service and sales-assisted customer journeys • Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts • Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives • Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities • Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems • Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy • Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization • Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance • Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators • Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey • Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics • Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes • Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

🎯 Requisitos

• 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles • Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages • Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions • Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing • Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred • Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys • Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions • Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts • Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success • Experience building scalable automated nurture and engagement programs • Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

🏖️ Benefícios

• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Community service funds • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012 #LI-Remote