Fractional Head of Growth, Demand Generation Focus

🕒 Outubro 1

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $2.500 - $3.000 / mês

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

👻 Score fantasma 0%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Insight Therapy Solutions

51 - 200 funcionários

Fundada em 2012

🏥 Saúde

⚕️ Seguro de Saúde

🧘 Bem-estar

Healthcare • Healthcare Insurance • Wellness

A Insight Therapy Solutions é um provedor de serviços de saúde mental que prioriza a conexão e o cuidado personalizado. Especializada em teleterapia, a empresa oferece opções de terapia acessíveis, adaptadas às necessidades, ao orçamento e ao nível de conforto de cada pessoa. A empresa acredita em atender os clientes onde quer que estejam, emocional e fisicamente, proporcionando um ambiente seguro e privado para as sessões de terapia, independentemente da localização. Isso permite que os clientes façam terapia de forma eficaz, sem as limitações dos ambientes tradicionais.

Descrição

• Own and drive all lead generation efforts across the organization • Identify and prioritize 2–3 high-impact acquisition channels • Develop execution plans for each channel and direct the team to implement • Rapidly test, launch, and iterate campaigns • Direct and manage the existing marketing team • Translate strategy into weekly execution plans with clear deliverables • Hold team members accountable for output, timelines, and performance • Provide coaching and structure to improve team effectiveness • Implement and maintain a simple, transparent KPI dashboard • Use data to reallocate effort toward highest-performing channels • Increase total weekly inbound leads by 30–50% in the first 90 days • Establish 2–3 reliable, scalable lead generation channels • Implement weekly reporting tied to leads, conversions, and cost per lead • Identify and validate true lead sources • Launch or significantly expand at least one scalable acquisition channel • Present a clear 60-day execution roadmap

🎯 Requisitos

• Demonstrated experience personally driving measurable increases in lead volume • Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output • Experience operating in resource-constrained environments (small teams, limited budgets) • Strong understanding of performance marketing and/or referral-based growth • Ability to quickly diagnose problems and implement practical solutions • Approximately 10–15 hours per week availability

🏖️ Benefícios

• Initial term of 90 days, with extension based on performance

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