Director, Demand Generation & ABM – Integrated Marketing Strategy

🕒 Setembro 29

🐊 Florida – Remoto

🐊 Florida – Remote

💵 $160.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Sedgwick

SiteLinkedInTodas as Vagas

10.000+ funcionários

🏗️ Construção

💼 Consultoria

🏥 Saúde

Construction • Consulting • Healthcare

A Sedgwick é uma fornecedora global de soluções de tecnologia para riscos, benefícios e negócios integrados. Eles ajudam pessoas e organizações a gerenciar e mitigar riscos com soluções em administração de sinistros de acidentes, saúde, invalidez, compensação por desemprego e responsabilidade, entre outros. A Sedgwick oferece serviços como administração de sinistros, consultoria de construção, contabilidade forense e engenharia forense. Suas especialidades incluem restauração de propriedades, proteção de marcas e prevenção de perdas em vários setores, incluindo agricultura, construção e setores ambientais. A empresa enfatiza diversidade, equidade e inclusão (DEI) e práticas ambientais, sociais e de governança (ESG).

Descrição

• Lead the development and execution of integrated marketing campaigns aligning brand, demand generation, and ABM strategies • Drive pipeline growth, executive engagement, and strategic account penetration • Partner with business unit Presidents and their teams to develop growth marketing strategies • Partner with sales leadership to identify and prioritize strategic accounts • Collaborate with marketing centers of excellence to deploy marketing tactics • Provide stakeholder updates and optimize plans based on results and learnings • Develop best practices and best-in-class marketing approaches with fellow Brand Strategists • Lead campaigns across awareness, engagement, activation, and sales enablement • Manage the team marketing budget and Agile Team resources toward high-value growth initiatives • Coordinate digital, events, content, nurture, webinar, ABM, and sales outreach tactics • Design and execute account-based marketing programs for target industries, buyer personas, and organizational priorities • Coordinate personalized outreach programs, landing pages, executive events, and nurture experiences • Support demand generation and lead capture initiatives tied to MQL, SQL, and pipeline goals • Manage performance optimization through testing, reporting, and analytics • Collaborate with creative, communications, digital, analytics, and business teams • Lead conference and executive event marketing strategy, including pre-event, onsite, and post-event engagement • Develop campaign briefs, messaging frameworks, KPI definitions, and executive-ready reporting • Drive continuous optimization across campaign performance, targeting, conversion, and engagement • Provide support, guidance, leadership, and motivation to promote maximum performance • Administer company personnel policies and follow staffing and training standards • Interview, hire, establish performance development plans, and conduct performance discussions • Perform other duties as assigned

🎯 Requisitos

• Bachelor's degree in marketing, business, or a related field from an accredited college or university preferred • Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM) • Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes • Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities • Strong background in campaign performance analysis and data-driven optimization • Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams • Proficiency with marketing automation, CRM, and ABM/intent data platforms such as HubSpot, Salesforce, 6sense, and Demandbase • Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement • Knowledge of lifecycle marketing and revenue operations processes • Familiarity with intent data, audience segmentation, and account scoring methodologies • Strong analytical skills • Excellent communication, presentation, and executive presence skills • Strong organizational and project management skills • Ability to collaborate across cross-functional teams and align stakeholders • Ability to meet or exceed Performance Competencies • Ability to travel as required

🏖️ Benefícios

• Bonus eligibility • Medical insurance • Dental insurance • Vision insurance • 401(k) and matching • PTO • Disability insurance • Life insurance • Employee assistance • Flexible spending account or health savings account • Other additional voluntary benefits • Reasonable accommodations • Equal opportunity and drug-free workplace