Director, CRM

🕒 Junho 17

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

🏆 Sucesso do Cliente

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Penn Interactive

SiteLinkedInTodas as Vagas

201 - 500 funcionários

🎲 Jogos de Azar

🎮 Jogos

🛍️ Comércio Eletrônico

Gambling • Gaming • eCommerce

Penn Interactive (PI) é uma empresa de jogos interativos com sede na Filadélfia e escritórios em Greenfield, MA, e Cherry Hill, NJ. Como o braço digital da PENN Entertainment (NASDAQ: PENN), principal fornecedora de entretenimento integrado, conteúdo esportivo e experiências de jogos de cassino da América do Norte, estamos prontos para um rápido crescimento no espaço de apostas esportivas e cassinos online. Fizemos uma parceria com Barstool Sports e theScore para criar uma experiência de apostas esportivas única e empolgante através dos nossos estabelecimentos físicos e dos aplicativos móveis do Sportsbook.

Descrição

• Define, execute, and optimize customer lifecycle marketing strategies for iCasino (Hollywood, theScore Casino) and online Sportsbook (theScore Bet) • Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers • Managing marketing communications across email, SMS, push, retail and paid channels • Work collaboratively with martech team for the goal of improved automation and technology enhancements to drive performance of the business, including all ad operations and external partners (Optimove) • Analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs • Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance

🎯 Requisitos

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university • 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company • Strong analytical capabilities to interpret data and track performance • Proven managerial and critical thinking skills required • Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

🏖️ Benefícios

• Best-in-class benefits to eligible employees • Expert guidance and always-on tools for physical, financial, and emotional support