Director, Digital Analytics

Vaga não está no LinkedIn

🕒 Novembro 4

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

👻 Score fantasma 10%

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• Aberta há 8 dias.
• As vagas desta empresa costumam ser preenchidas em 21 dias.
• Sem salário divulgado.

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PLTFRM

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

🛒 Varejo

📣 Marketing

☁️ SaaS

Retail • Marketing • SaaS

A PLTFRM é uma empresa de aceleração de comércio que expande marcas de consumo em rápido crescimento através de canais de varejo e digitais. Oferece serviços de comércio conectado 360° — incluindo gestão de canais, estratégia de varejo e digital, e execução — e enfatiza uma abordagem focada na marca para impulsionar lançamentos de produtos e distribuição duradoura. A PLTFRM apoia categorias de produtos de consumo e CPG (saúde & bem-estar, beleza, bebidas, eletrônicos, pet, bebê, etc. ) e sustenta seu trabalho com dados proprietários e plataformas habilitadas por IA e painéis para informar decisões como posicionamento de prateleira, promoções e estratégia promocional.

Descrição

• Own how the digital team measures, explains, and improves performance across Amazon, Walmart, Target, TikTok Shop, Costco, Sam's Club, Best Buy, and DTC • Define KPI meanings, calculation methodologies, documentation, and organizational adherence • Standardize fragmented retailer data into a single source of truth • Own the metric dictionary and resolve dashboard discrepancies • Define metrics, methodology, and reporting cadence for sales, share, media, content, and availability • Connect retail media and social spend to downstream sell-through and incremental sales • Design and interpret incrementality tests, geo/DMA holdouts, matched-market reads, dayparting and flighting analyses, content measurement, regression and causal impact analyses, share tracking, promotional lift, cannibalization, new-to-brand, and repeat-purchase analyses • Deliver category and portfolio insights for quarterly business reviews and joint business planning • Partner with data engineering to translate commercial questions into data requirements and business logic • Manage, mentor, and develop the analytics team • Support new business and renewals with analytics-led narratives • Identify opportunities to productize analytics capabilities

🎯 Requisitos

• 8+ years in analytics, with 3+ years leading people, in retail, CPG, e-commerce, or an agency/consultancy serving them • Deep, hands-on Amazon experience across both 1P and 3P models • Demonstrated ownership of measurement for at least two major retail channels, one of which is Amazon or Walmart • Track record designing and interpreting incrementality tests and reading geographic/DMA-level performance • Comfortable writing your own SQL queries and building your own views in a BI tool • Power BI preferred; Tableau or Looker acceptable • Ability to explain uncertainty honestly to a non-technical audience • Exceptional written and verbal communication; ability to hold a room with a CMO and a category buyer • Experience with MMM, marketing mix or media measurement vendors, and third-party attribution platforms • Walmart Connect media measurement and Walmart Marketplace experience • Familiarity with Microsoft Fabric, Databricks, Snowflake, or BigQuery • Python or R for analysis • Experience building or evaluating AI/LLM-assisted analytics and reporting workflows

🏖️ Benefícios

• Competitive salary and bonus eligibility • Comprehensive benefits package • 401K + Company match • Unlimited PTO • Hybrid or Remote Work Environment • A high ownership, high performance, high collaboration culture • The opportunity to work with leading consumer brands and shape the future of commerce

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