Marketing CRM Ops Technical Specialist

🕒 3 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $70.000 - $80.000 / ano

⏰ Tempo Integral

🟢 Júnior

🟡 Pleno

🏆 Sucesso do Cliente

🚫👨‍🎓 Sem graduação necessária

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Zip Co

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💳 Fintech

🛍️ Comércio Eletrônico

💸 Finanças

Fintech • eCommerce • Finance

A Zip é uma empresa global de Buy Now, Pay Later que oferece soluções de pagamento mais simples e justas para milhões de clientes. Com a missão de ser a primeira escolha de pagamento em todos os lugares e todos os dias, a Zip oferece crédito transparente, flexível e sem juros para consumidores e empresas. A companhia trabalha com grandes marcas, como Amazon, Best Buy, eBay e Uber, com foco em inovação centrada nas pessoas e inclusão financeira.

Descrição

• Build and execute CRM campaigns across email, push, SMS, and lifecycle channels to support customer engagement and retention goals • Execute campaign operations from audience segmentation, setup, QA, deployment, monitoring, through reporting • Support data-driven audience targeting using customer insights, behavioral data, and lifecycle engagement trends • Partner with Marketing, Product, Data, and CRM stakeholders to translate campaign goals into execution steps, timelines, audience criteria, and quality checks • Monitor campaign performance through A/B testing, personalization, device optimization, and engagement analysis; recommend improvements • Leverage approved AI-driven tools and experimentation to improve segmentation, targeting, workflow efficiency, and campaign performance • Analyze campaign results and operational metrics to identify continuous-improvement opportunities • Support CRM operational processes including journey management, business rules, campaign troubleshooting, and workflow documentation • Manage customer data integrations and campaign dependencies to ensure accurate targeting, personalization, and delivery • Stay current on CRM, Martech, and AI-enabled marketing best practices • Work as part of Zip Co Limited, a digital financial services company offering point-of-sale credit and digital payment services

🎯 Requisitos

• 2+ years of experience in CRM, lifecycle marketing, digital campaign operations, or marketing automation roles • Hands-on experience using CRM or marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Marketing Cloud, Pardot, Marketo, Cheetah, or similar tools • Experience executing campaigns across email, push notifications, SMS, or in-app messaging • Familiarity with customer segmentation, targeting strategies, audience management, and lifecycle marketing principles • Strong analytical and problem-solving skills with experience using campaign reporting, attribution, A/B testing, and engagement metrics • Experience leveraging AI tools or automation workflows to support campaign execution, personalization, reporting, or operational efficiency • High attention to detail with the ability to manage multiple campaigns, timelines, and priorities in a fast-paced environment • Curiosity and a continuous improvement mindset with a strong interest in learning new tools, technologies, and marketing strategies • Ability to collaborate effectively across technical and non-technical stakeholder groups • Bachelor’s degree or equivalent practical experience in Marketing, Communications, Business, Analytics, or a related field preferred • US-based employee eligibility • Visa sponsorship is not available for this position

🏖️ Benefícios

• Flexible working culture • Incentive programs • Unlimited PTO • Generous paid parental leave • Leading family support policies • Company-sponsored 401k match • Learning and wellness subscription stipend • Beautiful Union Square office with a casual dress code • Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available • Potential bonus and/or commission awards • Accessible and inclusive recruitment processes with adjustments available

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