Product Marketing Manager

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Absorb Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

☁️ SaaS

📚 Education

🏢 Enterprise

💰 $59M Private Equity Round - Absorb LMS on 2017-09

SaaS • Education • Enterprise

Absorb Software is an AI-powered learning management system (LMS) provider that delivers a cloud-based platform for enterprise training, onboarding, compliance, upskilling, customer education, and partner enablement. Its SaaS platform includes course authoring, a large content library, reporting and analytics, integrations with HCM/CRM systems, e-commerce for selling courses, and AI agents to personalize learning and streamline administration. Absorb targets HR, L&D, compliance, customer success, and partner teams at organizations of all sizes, emphasizing scalability, security, and measurable ROI.

📋 Description

• Own the positioning, messaging, and go-to-market inputs for a portfolio of product bets, in close partnership with a dedicated GTM Lead. • This role blends strategic thinking, customer insight, and AI-augmented execution to ensure each product bet is brought to market with clarity, differentiation, and measurable impact. • You will act as the voice of the market and customer, influencing product direction and enabling successful execution across the full go-to-market lifecycle. • Partner with the GTM Lead to support end-to-end go-to-market strategy for assigned product bets • Own positioning, messaging, and market insight inputs that shape GTM direction and execution • Collaborate on defining success metrics (pipeline, adoption, expansion, usage) and contribute to achieving them • Act as the subject matter expert on the product bet across internal teams • Continuously provide insight and recommendations to optimize bet performance post-launch • Partner closely with the GTM Lead to align on strategy, priorities, and execution plans for each product bet • Collaborate with Product, Marketing, Sales, and Customer teams to ensure consistent and effective execution • Influence product roadmap by bringing forward market, customer, and competitive insights • Support integrated campaign development by ensuring messaging and positioning are clearly defined and actionable • Act as a connector between teams to ensure the voice of the customer and market is reflected in GTM decisions • Develop and deliver enablement that drives deal velocity and win rates • Translate positioning into practical sales narratives, objection handling, and competitive differentiation • Continuously gather feedback from Sales and iterate on enablement based on what is working in-market • Ensure all enablement aligns with broader GTM strategy and campaign execution

🎯 Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, or Performance Marketing within a B2B SaaS environment • Strong positioning and storytelling skills, translating product capabilities into clear customer value • Ability to generate and apply customer, market, and competitive insights to shape GTM strategy • Effective cross-functional collaborator and influencer, especially in partnership with GTM Leads and Product • Solid commercial acumen, with an understanding of how messaging and enablement impact pipeline and revenue • Experience developing sales enablement that improves win rates and deal velocity • Strong presentation and facilitation skills, with the ability to deliver impactful enablement and influence internal audiences • Data-driven and analytical, with the ability to measure impact and iterate based on results • Comfortable leveraging AI tools to scale research, content, and execution while maintaining quality • Strong sense of ownership and adaptability in a fast-evolving go-to-market environment

🏖️ Benefits

• Fully remote-first work with flexible work arrangements 🏡 • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 • Endless opportunity for career growth and internal mobility 🌱 • Employee driven DE&I programs 🫶