Direct Response Copywriter, Natural Health

🔥 32 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 20%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 26 days.
• No salary listed.

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AlgaeCal Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded unknown

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

AlgaeCal Inc. is a company specializing in natural calcium and bone health supplements. Their unique plant-based, multi-nutrient formulas are clinically supported to not only stop bone loss but also increase bone density. AlgaeCal's products are marketed as being more effective than traditional calcium supplements due to their natural ingredients derived from marine algae. The company offers a range of supplements such as AlgaeCal Plus, Strontium Boost, and Omega-3 products, all aimed at improving and maintaining bone health. They emphasize sustainability and back their products with a money-back guarantee based on their clinical efficacy. AlgaeCal Inc. is committed to using natural, sustainable sources to enhance bone density and overall bone health.

📋 Description

• Write high-performing, conversion-focused copy across ads, emails, sales pages, social media, video scripts, blogs, and more • Find the big idea and build persuasive cases from headline through call to action • Transform clinical studies, customer frustrations, product USPs, and briefs into compelling promises, credible proof, and attractive offers • Help women over 40 discover clinically supported, natural solutions for major health challenges • Research clinical studies and identify strong marketing insights • Develop clear, accurate, persuasive product stories from ingredients, doses, mechanisms, and results • Analyze performance metrics to determine what worked, what did not, and what to test next • Write copy ranging from short ad hooks and descriptions to long-form sales pages and VSL-style scripts • Ensure copy is truthful, sourced, compliant, accurate, and trustworthy • Use AI tools to support research, ideation, outlining, variations, and speed • Collaborate with marketers, designers, video editors, stakeholders, and other writers • Receive feedback, revise copy, and improve the work

🎯 Requirements

• Solid direct response copywriting experience • Portfolio demonstrating high-performing ads, emails, and sales pages • Ability to turn product features into customer benefits • Ability to research clinical studies and translate ingredients, doses, mechanisms, and results into clear, accurate, persuasive copy • Bonus experience in health, wellness, supplements, or women’s health • Performance-driven approach using metrics such as CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue • Ability to write both short- and long-form copy, including ad hooks, descriptions, PWAT-style emails, 6,000-word sales pages, and VSL-style scripts • Knowledge of health-space compliance, claims, accuracy, sourcing, and truthful marketing • Comfortable using AI tools for research, ideation, outlining, variation, and speed while providing human strategy, judgment, empathy, and final polish • Collaborative and receptive attitude toward feedback and revision • Genuine curiosity about customers and their concerns, beliefs, fears, and motivations • Humble, hungry, and people-smart qualities • Resume, cover letter, and writing sample required • Cover letter must address quantifiable achievements, company values, toughest challenge overcome, direct response copywriting training, recent books, hobbies, and current employment situation • Must include a direct response sales page demonstrating understanding of direct response marketing, with results if available

🏖️ Benefits

• Monthly team events and activities • Flexible Stat Holidays with the option to bank days for later use • Weekly team lunches if you work from our Vancouver office • Incredible dog-friendly Yaletown office one block from SkyTrain • Remote working is okay with us too • Above-market pay for the right person

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