Product Growth Marketing Manager – Lifecycle & GTM Systems

Job not on LinkedIn

🔥 2 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Define and refine product positioning and value propositions with product leadership • Translate product features and releases into audience-specific messaging for personas and segments • Execute launches through target segments, lifecycle and nurture workflows, in-app guides, sales sequences, and snippets • Create battlecards, talk tracks, and objection handling for Sales and Customer Growth teams • Manage the CRM as the system of record, including data model, properties, lifecycle stages, lists, segments, forms, and workflow automation • Maintain CRM data quality, governance, deduplication, field standards, deal stages, and documentation • Orchestrate CRM, app telemetry, data enrichment, and automation tools • Build enrichment workflows for firmographic, contact, and segment data • Design, deploy, and tune fit, intent, and product-usage scoring models using AI and predictive approaches • Own lead and account routing rules, handoff SLAs, alerts, speed-to-lead, and route conversion monitoring • Run demand-generation experiments and maintain a prioritized backlog and results log • Build campaigns, nurture tracks, and outbound sequences against enriched, scored segments • Own lifecycle programs for onboarding, activation, feature adoption, cross-sell, expansion, renewal, and win-back • Build behavior-triggered journeys combining CRM email and telemetry-driven in-app guides • Partner with Product and Customer Growth on adoption gaps and cross-sell opportunities • Maintain funnel stage definitions and conversion logic through closed-won, activation, and expansion • Build dashboards and recurring funnel reporting covering pipeline, conversion, velocity, channel and campaign performance, and product adoption • Set attribution and experiment measurement standards and recommend future investment based on results • Report to the VP of Revenue Operations and collaborate across Product, Sales, and Customer Growth

🎯 Requirements

• 4+ years in growth marketing, lifecycle marketing, marketing operations, revenue operations, GTM engineering, or a related B2B SaaS role • Hands-on CRM management/ownership as an admin or power user, including properties, lifecycle stages, workflows, lists, scoring, and reporting • Experience partnering with product leadership to define positioning and value propositions and translating features into audience-specific messaging across campaigns, lifecycle programs, in-app experiences, and sales enablement • Experience building data enrichment, lead scoring, and routing, including AI or predictive scoring approaches • Track record of designing and running demand-generation experiments with clear hypotheses, success metrics, and documented outcomes • Experience building behavior-triggered lifecycle programs across email and in-app channels • Strong funnel reporting and analytics skills, including defining stages and conversion metrics, building dashboards, and working with spreadsheets or BI tools • Clear, concise writing for lifecycle copy, experiment readouts, and leadership summaries • Strong project management and systems thinking, with a habit of documenting work • Builder mentality and ability to move between strategy and hands-on execution • Experience with CACFP, childcare, child nutrition, education, government programs, or other regulated industries preferred but not required • Experience with vertical SaaS, multi-product portfolios, or marketing to SMB, enterprise, or public-sector buyers preferred • CRM certifications or hands-on experience with CRM AI and data enrichment features preferred • Hands-on experience with in-app engagement or product adoption platforms preferred • Experience with enrichment and GTM automation tools preferred • Technical comfort with SQL, APIs and webhooks, or light JavaScript/Python scripting preferred • Comfort building AI-powered workflows for research, enrichment, scoring, and content variation preferred

🏖️ Benefits

• Equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability, or marital status