Growth Marketing Manager

🕒 September 28

🇨🇦 Canada – Remote

💵 CA$115k - CA$125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 4%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 46 days.
• Jobs at this company usually fill in 35 days.

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Wagepoint

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

☁️ SaaS

👥 HR Tech

🤝 B2B

💰 $10M Corporate Round - Wagepoint on 2020-09

SaaS • HR Tech • B2B

Wagepoint is a Canadian payroll software company that provides cloud-based payroll and people-management tools for small businesses and the accountants/bookkeepers who support them. Its platform automates payroll calculations, tax remittances, year-end forms (T4/T4A, ROEs), direct deposit, and compliance with Canadian federal and provincial regulations, and offers employee self‑service via a mobile app. Wagepoint also offers integrations with accounting systems (QuickBooks Online, Xero, FreshBooks), partner programs for accounting professionals, and emphasizes security and human customer support.

📋 Description

• Build and own the growth strategy for the SMB segment, including priorities, roadmap, and success KPIs • Run paid search, paid social, and display campaigns across Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, ChatGPT Ads, and future platforms • Allocate budgets, manage targeting, and conduct creative testing • Own technical SEO and organic growth for SMB and Partner audiences • Improve crawlability, indexation, site speed, structured data, traffic, and rankings • Lead conversion rate optimization for landing pages, forms, and conversion paths • Manage listings and paid placements on directory and review sites such as Capterra and G2 • Own email strategy and execution, including calendars, copy, and lifecycle nurture campaigns • Design and grow the SMB referral program, including incentives, promotion, and performance tracking • Plan and launch integrated campaigns across paid, email, content, and web channels • Analyze performance data to reallocate budget and prioritize investment • Share channel and lead-quality insights with the SMB Sales team • Collaborate with Sales, Product, Content, and Customer Success • Report directly to the Director of Growth Marketing • Use data, experimentation, and AI to improve customer acquisition for Wagepoint’s SMB segment

🎯 Requirements

• 5+ years of experience in growth, performance, or digital marketing, or a similar acquisition-focused role • Experience owning a segment- or channel-level growth strategy, including setting priorities, roadmaps, and success metrics • Hands-on experience managing and optimizing paid search, paid social, PPC directory and review sites, technical SEO, CRO, and referral programs • Track record of building and running successful multi-channel marketing campaigns • Experience managing acquisition funnels, including landing pages, website conversion, lead generation, and experimentation • Strong analytical skills with GA4, Google Search Console, and marketing automation or CRM platforms • Solid grasp of funnel metrics, CAC, conversion rates, pipeline, and ROI • Commercial mindset connecting marketing activity to pipeline, revenue, and customer acquisition economics • Curious, test-and-learn approach with the organization to juggle multiple priorities and own results end-to-end • Experience working cross-functionally with Sales, Product, Content, Design, and Marketing teams • Bachelor’s degree in Marketing, Business, or a related field • B2B SaaS or SMB marketing experience is a bonus • Experience with newer ad platforms such as ChatGPT Ads is a bonus

🏖️ Benefits

• Professional development opportunities • New experiences and career growth • Flexible, autonomous remote work • Virtual interviews • Inclusive and supportive hiring process • Accommodation support during recruitment • AI-supported application review with final decisions made by the People Ops team

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