Product Marketing Manager

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Build the Product Marketing function and establish repeatable processes for launches, messaging, competitive intelligence, and sales enablement • Create positioning and differentiated messaging across Clubspeed, Resova, and the integrated payments offering • Understand operators, buyers, and market trends as the voice of the customer • Partner with Product to launch new capabilities with measurable commercial impact • Equip Sales and Customer Success with messaging, collateral, competitive insights, and training • Build a scalable product launch framework • Develop and execute go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting • Own marketing execution, including AI agent creation and management, content creation, campaign development, and lifecycle programs • Collaborate with Product, Sales, Demand Gen, Brand, and Comms teams • Build and manage Agents to amplify marketing impact • Conduct market, customer, and competitive research • Create product one-pagers, sales enablement tools, website copy, case studies, and email campaigns • Track and report performance metrics and optimize using data and insights • Establish foundational product marketing processes and frameworks • Serve as the product voice internally and externally across touchpoints • Create and manage the marketing budget and maximize ROI across channels • Manage tradeshow and event planning and execution

🎯 Requirements

• 5–7 years of experience in product marketing, content creation, or related marketing functions, preferably in B2B, tech, or scale-up environments • Created and launched personal AI projects • Proven success developing and executing GTM strategies and campaigns from scratch • Strong project management skills • Experience working cross-functionally and managing agency, freelancer, and vendor relationships • Excellent written and verbal communication skills and compelling storytelling ability • Collaborative, proactive, and flexible mindset • Self-starter comfortable operating in ambiguity and building processes from the ground up • Experience with payments, commerce platforms, point of sale, reservations, hospitality, or vertical SaaS is a significant advantage

🏖️ Benefits

• Competitive base salary (between $85,000-$95,000 CAD) • Comprehensive health coverage, including dental and vision • Flexible time off policy