Manager, Digital Performance – Optimization

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $103.8k - $173.3k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Assurant

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💼 Consulting

📦 Logistics

💸 Finance

💰 Post-IPO Debt on 2023-02

Consulting • Logistics • Finance

Assurant is a global company specializing in providing consumer-centric support and protection services. With a presence in over 21 countries across regions like North America, Europe, Latin America, and Asia-Pacific, Assurant helps over 300 million consumers through services like technology protection, claims resolution, and financial services. The company emphasizes innovation, remote work opportunities, and global collaboration, with teams skilled in technology, claims, customer service, and finance. Assurant offers a competitive benefits package and is committed to equal employment opportunities and work-life balance.

📋 Description

• Lead digital performance strategy across priority digital platforms, websites, portals, and customer journeys • Monitor and analyze performance across the customer lifecycle, including acquisition, onboarding, claims, servicing, retention, and renewal • Identify friction points, content gaps, conversion barriers, and customer experience improvement opportunities • Build executive-level dashboards and reporting solutions connecting digital activity to business outcomes • Translate complex data into concise recommendations for decision-making • Identify trends and opportunities related to conversion, engagement, customer self-service, retention, and operational efficiency • Partner with Marketing, UX, Product, and Technology teams to prioritize enhancements and testing opportunities • Lead conversion analysis, funnel diagnostics, customer journey reviews, and optimization initiatives • Develop measurement frameworks and attribution models • Define KPI frameworks, measurement standards, reporting methodologies, and digital performance best practices • Embed performance insights into planning, prioritization, and roadmap discussions • Share knowledge and build capabilities across global and regional teams • Manage and mentor a team of Marketing Analysts • Foster continuous improvement, analytical rigor, and customer-focused decision-making

🎯 Requirements

• Bachelor's degree or equivalent combination of education and professional experience • Minimum of 8 years of experience in digital analytics, conversion rate optimization (CRO), digital performance, attribution, or related disciplines • Strong experience supporting eCommerce or consumer-facing digital experiences • Expert-level knowledge of Google Analytics 4 (GA4) • Expert-level knowledge of Tableau, Power BI, or Looker • Expert-level knowledge of tag management platforms • Expert-level knowledge of experimentation and A/B testing tools • Deep understanding of conversion optimization, funnel analysis, digital attribution, and customer journey analytics • Ability to translate complex data into compelling business recommendations for senior leaders • Experience collaborating across Product, UX, Marketing, Technology, and Analytics functions • Employment contingent upon completion of a required identity verification process, which may include biometric technology where permitted by applicable law

🏖️ Benefits

• Salary growth within the position • U.S. benefit information available • Virtual interviews conducted on video • Identity verification process with applicable notice and consent requirements