VP, Integrated Marketing

🕒 August 12

🗽 New York – Remote

🗽 New York – Remote

💵 $230k - $265k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Bask and Lather Co

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Bask and Lather Co is a direct-to-consumer haircare brand that specializes in natural, organic scalp and hair treatments designed to promote hair growth, strengthen strands, and address issues like alopecia, thinning, and edge loss. The Shopify-based company sells a range of products including scalp stimulators, hair elixirs, beard care, edge control, kits and bundles for different hair types (including 4C and curly hair), and offers educational resources like a hair type quiz and before-and-after results. The brand emphasizes organic ingredients, founder-origin storytelling, and eCommerce distribution with bundle deals, subscriptions, and pay-later options.

📋 Description

• Own Bask & Lather's enterprise-wide integrated non-paid media marketing strategy across brand, product, social, creator, experiential, partnerships, retail, and commercial priorities • Develop annual and quarterly integrated marketing calendars • Translate company growth objectives into marketing priorities, investment decisions, KPIs, and execution plans • Provide executive oversight of the Brand organization and maintain brand positioning, messaging, architecture, and identity • Lead integrated campaigns from consumer insight through execution and measurement • Own consumer-facing go-to-market strategy for major product and collection launches • Partner with Sales and retail partners on retailer-specific marketing plans, launches, merchandising, sampling, events, creator programs, and acquisition • Provide executive oversight of the social and creator ecosystem • Establish objectives and ROI expectations for experiential investments and strategic partnerships • Partner with brand and creative leadership on campaign and brand-storytelling direction • Establish KPIs and measurement frameworks and develop executive marketing-effectiveness reporting • Build, mentor, and scale a high-performing marketing organization

🎯 Requirements

• 10+ years of progressive consumer marketing experience • Significant leadership experience within beauty, personal care, wellness, CPG, or another culturally driven consumer brand • Experience leading integrated marketing for a brand that has experienced significant scale • Leadership across brand management, integrated campaigns, social, influencer/creator, retail marketing, experiential, partnerships, and product launches • Experience managing and developing senior marketing leaders and multidisciplinary teams • Strong track record building brands across both DTC and retail • Experience supporting major retail expansion and omnichannel growth • Demonstrated ability to develop successful GTM strategies and launch new products at scale • Strong understanding of contemporary social and creator ecosystems • Ability to translate consumer insights into positioning, campaigns, creative strategy, and commercial action • Ability to operate in a founder-led, entrepreneurial, high-growth environment • Strong commercial orientation • Exceptional cross-functional leadership and executive communication skills

🏖️ Benefits

• Bonus • Reasonable accommodations for qualified applicants with disabilities • Reasonable accommodations for sincerely held religious beliefs