Commercial Content Writer

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Better Collective

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

📱 Media

⚽ Sports

Media • Sports

Better Collective is a leading digital sports media group specializing in engaging content for sports fans and cultivating passionate communities worldwide. The company owns a variety of global and national sports media brands, with a presence in multiple countries across Europe, North America, South America, and Asia. Better Collective is committed to delivering exciting and relevant sports content to its audience through its diverse media platforms. Headquartered in Copenhagen, Denmark, the company aims to lead the digital transformation of sports media by leveraging technology and strategic partnerships.

📋 Description

• Create daily news articles about sign-up offers around the sports betting industry. • Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise. • Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant. • Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions. • Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

🎯 Requirements

• A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail. • Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search. • Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading. • Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives. • Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar. • Nice to have: Experience in news SEO and ranking in the Google News carousel and AI overviews. You confidently call yourself a sports betting and prediction market expert. Hands-on experience creating and sub-editing content using prompts with LLMs.

🏖️ Benefits

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans. • Financial Security: 401(k) retirement plan with company matching. • Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays. • Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.