CDP Consultant

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Bounteous

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 Private Equity Round on 2021-08

Consulting • Healthcare • Marketing

Bounteous is a digital solutions firm known for its co-innovation model, which assists leading brands in navigating digital transformations and enhancing user experiences. The company partners with businesses from various sectors such as financial services, healthcare, telecommunications, retail, and convenience, to deliver data-driven solutions. Bounteous offers expertise in areas including artificial intelligence, data analytics, digital commerce, and cloud enablement, helping its clients harness technology for sustained growth and brand loyalty. With a global presence, Bounteous is dedicated to creating personalized and effective digital strategies that drive business success.

📋 Description

• Serve as the day-to-day platform consultant for clients, providing strategic guidance on CDP capabilities, use cases, and activation strategies • Understand client business objectives, marketing strategy, and available customer data to support measurable marketing outcomes • Lead discovery sessions, stakeholder interviews, and requirements gathering • Translate marketing and business requirements into CDP business and technical requirements for identity resolution, data governance, data modeling, data ingestion, segmentation, channel activation, and audience reporting • Support product and strategy teams in prioritizing activation-focused CDP use cases • Define activation strategies using paid media, email, SMS, web personalization, and other marketing automation channels • Create and maintain solution documentation for CDP and orchestration platforms • Serve as the platform subject matter expert for client CDP implementations • Manage platform-related requests and collaborate with internal teams to deliver enhancements and activation initiatives • Coordinate delivery timelines with Project Management and manage multiple concurrent initiatives • Provide hands-on guidance and enablement to client teams • Promote and enforce information security practices • Identify, assess, and report information security risks • Evaluate data storage, processing, and transmission for privacy compliance • Integrate data protection throughout the information lifecycle

🎯 Requirements

• 5+ years of experience working in an agency environment • Strong consulting and client-facing skills • 3+ years of experience working with CDPs, specifically Adobe RTCDP • Strong understanding of customer data platforms and modern data infrastructure • Hands-on experience configuring Adobe Real-Time CDP, including creating complex audiences • Familiarity with Adobe applications strongly preferred • Experience with Adobe Tags and AEP SDK implementation is a plus • Experience with Google Analytics or Customer Journey Analytics is a plus • Experience with Tableau, PowerBI, or similar data visualization tools is a plus • Experience with marketing automation tools is a plus • Experience with A/B testing tools is a plus • College degree in Marketing, Business, Analytics, Data Science, or a related field • Must be legally eligible to work in Canada • Willingness to learn and support various CDP and marketing automation platforms • Knowledge of GDPR, CCPA, and other data privacy and protection standards

🏖️ Benefits

• Equal opportunity employer • Employment visa sponsorship for eligible candidates • Accommodation throughout the hiring process for candidates based in Canada, in accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005 • Remote work arrangement