Growth Marketing Lead

🕒 November 3

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 8 days.
• No salary listed.

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BrightAI

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

BrightAI is a company dedicated to unlocking the potential of traditional enterprises that operate with multiple locations, fleets of machines, and labor-intensive processes. Founded on the belief that 'hidden-gem' enterprises often overlook their full potential, BrightAI provides full-service solutions that reduce costs and enhance cash flow for these businesses. By leveraging affordable IoT devices, Edge AI, and cloud technologies, BrightAI aims to digitize and disrupt industries, enabling significant efficiency and profitability improvements. The company prides itself on its unique platform that makes digital transformation accessible and affordable, aiming to deliver innovation and transformative business ideas in a short time frame.

📋 Description

• Own growth strategy, budget and prioritization across acquisition, engagement and retention • Run paid search, paid social and retargeting programs using segment- and buying-role-specific audiences, offers and creative • Grow organic discovery through SEO and AEO, partnering on content priorities and technical discoverability • Improve conversion across websites, landing pages, forms, CTAs and key journeys • Prioritize and run experiments based on expected impact and available traffic • Build email nurture and segmentation programs using behavioral and account signals • Design lifecycle programs for onboarding, adoption, engagement, reactivation, retention and expansion with Customer Success, Product and Sales • Extend reach through content distribution, webinars, partner campaigns and account-based programs • Build and maintain CRM, marketing automation, enrichment, audience, scoring, routing and sales-handoff systems • Implement integrations through APIs, webhooks and low-code tools such as Clay or n8n • Use AI tools for audience research, creative variations, personalization, analysis and production while applying judgment on quality, accuracy, privacy and permissions • Own tracking and reporting for qualified pipeline, conversion, engagement, adoption, retention and expansion • Report to the Head of Marketing and collaborate with Product Marketing, Design, Sales, Customer Success and Product

🎯 Requirements

• Demonstrated results in paid acquisition and in lifecycle or cross-journey programs, with outcomes connected to pipeline or customer value • Deep expertise in one or two growth areas • Practical competence in SEO, AEO and conversion optimization • Experience marketing to enterprise B2B buyers with complex buying groups, long cycles and imperfect attribution • Fluency with analytics instrumentation, CRM and marketing automation systems • Experience building workflows with APIs and webhooks • Ability to judge programs on qualified pipeline, engagement and retention before scaling on clicks, impressions or lead volume • Clear communication and strong partnership with product marketing, design, sales, Customer Success and Product • SQL or Python for analysis and data work (bonus) • Account-based marketing for enterprise target accounts (bonus) • Experience in industrial, energy, utilities or other infrastructure markets (bonus) • Ability to share one cross-funnel program with context, results and personal contribution, plus one workflow or automation built

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