Senior SEM Specialist

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Busbud

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

✈️ Travel

🚗 Transport

💰 Venture Round on 2022-11

eCommerce • Travel • Transport

Busbud is the bus travel booking website with the largest coverage, serving millions of departures for travellers worldwide every week. They allow users to search, compare, and book tickets from over 3,900 bus companies, covering more than 20,000 cities across 80+ countries and offering 2. 3 million bus routes.

📋 Description

• Execute tests and analyze data to find insights and maximize search campaign ROI • Track, report, and analyze website metrics and PPC campaign initiatives • Oversee campaign spending, adhere to budgets, and project monthly costs • Optimize ad copy and landing pages for search engine marketing efforts • Perform ongoing keyword research, expansion, and optimization • Research and analyze competitor advertising strategies • Partner with cross-functional teams such as Content, Product, and Sales • Mentor and provide leadership to junior team members

🎯 Requirements

• Deep expertise in performance marketing, conversion, and customer acquisition strategies • Strong analytical mindset and ability to build SEM reports and dashboards from complex data • Rigorous testing approach using A/B and multivariate experimentation • Awareness of search marketing trends and industry best practices • Ability to manage budgets, reconcile spend, and project costs accurately • Effective cross-functional collaboration with Content, Product, and Sales teams • Ability to mentor and develop junior team members • SEM and eCommerce experience, including successful PPC campaign management across Google and Bing • Agency experience handling multiple clients • Extensive experience with data feeds, Google Ads Editor, and Performance Max campaigns • Experience with Google Analytics, Amplitude, SEMrush, Looker, or Data Studio • Bachelor’s or master’s degree in marketing or a quantitative field • Fluency in English and Portuguese, required • Google Ads certification is an asset • Proficiency in Meta Ads and TikTok Ads is an asset • SEO knowledge is an asset • Experience in digital companies, e-commerce, or performance marketing environments is an asset

🏖️ Benefits

• Equity in the company • Flexible hours • Hackathons • Free bus tickets anywhere in the world • Flexible benefits through the Swile card • National health and dental care coverage • Sesc benefits • Scheduled day-offs • Compensation aligned with market standards