Advertising Manager

Job not on LinkedIn

🕒 October 1

🗽 New York, Washington – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 22%

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Logo of Cesna - Recruitment experts worldwide

Cesna - Recruitment experts worldwide

51 - 200 employees

Founded 1999

🎯 Recruiter

🤝 B2B

Recruitment • B2B

Cesna - Recruitment experts worldwide is a global recruitment and executive search firm founded in Seoul in 1999 with its first international branch opened in New York in 2003. It operates a network of executive search professionals across Asia/Pacific, China, Europe and the Americas, maintains business offices in San Jose, New Jersey, Dallas, Washington DC, Shanghai, and Singapore, and has worked with over 4,000 companies. Cesna provides job listings and recruitment services for a wide range of corporate clients, focusing on linking top-level candidates to companies worldwide.

📋 Description

• Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives • Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP • Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets • Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency • Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities • Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches • Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership • Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices

🎯 Requirements

• 5+ years of experience managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising • Hands-on expertise with Amazon Seller Central and/or Vendor Central advertising console • Strong knowledge of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics • Experience managing significant advertising budgets and demonstrating measurable business impact • Experience with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai to manage and optimize campaigns at scale • Deep knowledge of Amazon's advertising ecosystem including Brand Analytics and Market Basket Analysis • Excellent communication and analytical skills • Experience in the beauty or CPG industry preferred • Experience with programmatic advertising and Amazon DSP audience strategy • Familiarity with Amazon Attribution and off-Amazon traffic driving strategies • Amazon Advertising certification(s) is a plus

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