SEM Manager

🔥 14 hours ago

🇨🇦 Canada – Remote

💵 CA$70k - CA$80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Manage and oversee a portfolio of clients • Help lead day-to-day campaign management with the Sr. SEM Manager • Analyze performance and make data-driven optimizations • Manage budget pacing against monthly budgets and performance goals • Lead development and launch of campaigns across Google, Bing, GDN, and YouTube • Scale successful campaigns and optimize underperforming campaigns • Use advanced analytics to inform budget allocation and targeting strategies • Lead account audits and identify restructures, expansions, and optimizations • Monitor and apply industry developments, emerging trends, and paid search best practices • Guide and support Analysts and Coordinators • Create and implement A/B testing frameworks • Assist with reporting insights and ensure quality reporting deliverables

🎯 Requirements

• Fluent in English • 4+ years of experience in a PPC performance marketing role • Experience managing budgets of $500,000/month or more in Google Ads • Advanced knowledge and in-depth experience with Google Ads • Strong verbal and written communication skills • High levels of integrity, autonomy, and self-motivation • Preferred but not required: Google ad campaigns for home improvement companies • Strategic thinking and ability to provide technical and creative solutions for campaign strategy and landing page experience

🏖️ Benefits

• An incredible team and culture focused on collaboration, extreme ownership, continuous improvement, integrity, and shared success • Rapidly scaling company redefining performance marketing for the home improvement industry • Competitive compensation reflecting expertise and contributions • Fully remote work environment with the option to collaborate in person at the Vaughan office • 15 days of paid time off annually • Comprehensive group benefits, including health and dental coverage • Company-provided MacBook • Home office budget • Merch deliveries • Work abroad policy • In-person meetups across Canada, company-wide events, and off-sites • Reasonable accommodations during recruitment and selection