Director, GTM Enablement

🕒 Yesterday

🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoLab Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

CoLab Software is a company focused on improving the design collaboration process for engineering teams. They provide tools that facilitate efficient CAD reviews and automate issue tracking, helping teams design better products faster. CoLab integrates with major PLM and CAD systems and supports a variety of use cases including supplier collaboration, cost reduction, new product development, and design for manufacturability. Their platform, featuring tools such as ReviewAI, enables users to generate feedback, collaborate in real-time, and capture performance data to drive continuous improvement. CoLab aims to streamline design processes, reduce decision-making errors, and enhance product quality.

📋 Description

• Act as a thought partner to GTM leadership, turning early signals into diagnosed problems and shipped programs • Diagnose performance gaps using funnel data, call review, rep feedback, and RevOps partnership • Build and own onboarding for new GTM hires to reduce time to ramp • Write messaging and positioning with marketing and technical SMEs • Design and deliver programs across pipeline generation, discovery, stage conversion, deal progression, onboarding, retention, and expansion • Roll out programs with function owners using structured checkpoints and built-in measurement • Equip sales, BDR, and CS managers to reinforce and sustain programs • Build and lead the enablement team; set strategy for technical enablement and field coaching • Measure impact against rep performance and business outcomes, discontinuing ineffective programs • Audit enablement across the funnel and ship programs addressing identified gaps • Collaborate across sales, BDR, customer success, marketing, and RevOps

🎯 Requirements

• 6–8+ years across some combination of sales, sales leadership, enablement, or training and instructional design, ideally with B2B SaaS exposure • Enough time in or alongside a revenue team to have credibility with reps from day one • Experience managing or developing people • Track record of designing and delivering programs that produced measurable performance improvements • Hands-on experience with conversation intelligence tools like Gong or Chorus, and ability to turn call review into a specific coaching plan • Comfort working with funnel data directly, whether alongside RevOps or independently • Strong understanding of sales process and methodology, and fluency with full-funnel metrics • Experience enabling post-sale teams, or a clear appetite for it • Excellent communication and facilitation skills • No specific educational credential stated