Demand Generation Manager

🕒 September 26

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Coursedog

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📚 Education

☁️ SaaS

🤝 B2B

💰 $90M Private Equity Round - Coursedog on 2023-03

Education • SaaS • B2B

Coursedog is an Intelligent Academic Operations Platform that unifies how higher education institutions manage scheduling, curriculum, catalogs, assessment, and related academic processes. The cloud-native SaaS system syncs with student information systems and other campus tools in real time to streamline curriculum management, academic scheduling, faculty workload, event scheduling, assessment cycles, and catalog publishing. Coursedog is used by colleges and universities to improve operational efficiency, support student success, enable digital modernization, and provide analytics and workflow automation across academic operations.

📋 Description

• Develop demand generation strategy and identify high-impact campaigns and channels • Drive new business into the pipeline with accountability for pipeline and revenue outcomes • Build and run multi-channel campaigns across email, content, social, and digital advertising • Measure campaign performance against pipeline goals and iterate based on data • Own paid advertising strategy and execution, including PPC/SEM, paid social, and display • Manage advertising budget allocation, bidding, targeting, and creative testing • Partner with BDR on campaign strategy, targeting, and timing • Lead demand generation content, email, and social messaging strategy and creation • Develop and refine ABM strategy for key accounts with Sales • Collaborate on messaging, positioning, product news, and customer value propositions • Own event strategy and align event selection with company and revenue goals • Use AI tools and marketing automation platforms to optimize personalization, lead scoring, and campaign performance • Analyze pipeline and revenue data to guide campaign decisions and channel mix • Own reporting and communicate metrics to the broader team • Partner with Marketing Operations to build dashboards and align on goals • Identify opportunities, move quickly, and support teammates across the marketing function

🎯 Requirements

• 4-5+ years of B2B EdTech demand generation or growth marketing experience • Hands-on expertise building and running multi-channel campaigns across email, content, social, and digital advertising • Proven track record of generating measurable pipeline and revenue impact through demand generation campaigns • Strong analytical skills and ability to use pipeline and revenue data to guide decisions • Experience with ABM strategy and key account targeting and messaging • Hands-on campaign creation, messaging, social content, and digital advertising experience • Experience with marketing automation platforms and CRMs such as HubSpot, Marketo, Salesforce, or similar • Ability to evaluate and implement AI tools to improve campaign effectiveness • Ability to partner effectively with BDR, Sales, Product, Design, and marketing teams • EdTech or higher education experience preferred

🏖️ Benefits

• Healthcare, dental, and vision coverage • Spring Health mental health support • XP Health vision benefits • Carrot Fertility family planning support • One Medical primary care • Health Savings Account (HSA) • Flexible Spending Account (FSA) • Safe Harbor 401(k) plan from day one • 4% employer match on total compensation • Unlimited Paid Time Off • Remote-first work arrangement • Equity grants for all employees • Equity grants reviewed and adjusted with promotions • Up to 6 weeks of Paid Bonding Leave at 100% of base pay for all parents • Additional 6 weeks of Paid Medical Recovery Leave at 100% of base pay for birthing parents