Principal, Lifecycle Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇨🇦 Canada – Remote

💵 $140k - $170k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CrowdRiff

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

✈️ Travel

🏨 Hospitality

💼 Consulting

Travel • Hospitality • Consulting

CrowdRiff is a company that specializes in destination marketing by providing tools to source, manage, and publish user-generated content and short-form video. Their solutions are designed for destinations such as DMOs (Destination Marketing Organizations), hotels, resorts, museums, tour operators, and attractions. CrowdRiff offers a platform where users can handle the logistics of original short-form video production, curate user-generated content, centralize visual media, and collaborate effectively. By streamlining visual content management, CrowdRiff saves their customers time and reduces video production costs while increasing social video views.

📋 Description

• Own the end-to-end journey for prospects and customers • Build always-on programs for new-logo acquisition, onboarding, adoption, cross-product engagement, expansion and renewal • Map customer and prospect journeys from onboarding through renewal or from first touch to SAO and win-back • Define important customer moments, cohorts, triggers and requirements for the GTM engineer • Score accounts on fit and intent to support target-account strategy and sales targets • Develop message strategies by cohort, channel and timing across email, in-product, website, webinars, community and account-manager conversations • Adapt messaging by market, tier, and new versus former customer across North America, Australia and New Zealand, and Europe • Lead onboarding and adoption programs and set activation goals with Product and Support • Run expansion conversion programs • Build cross-sell plays for Planner, Creators, UGC and DAM, including pricing and peer examples • Report activation, expansion pipeline, retention and nurture conversion, and recommend changes • Use AI with the GTM engineer to automate manual lifecycle-program steps • Independently build, optimize, test and improve programs using Claude, CRM and data warehouse tools

🎯 Requirements

• 8+ years in B2B SaaS marketing, with at least 3 years in lifecycle, customer or growth marketing • Track record of always-on lifecycle programs that moved activation, expansion or retention • Experience building segmentation, cohort and account scoring models, and turning them into triggers and journeys • Strong creative judgment for formats, channels and communications • Working knowledge of HubSpot or a similar platform and Intercom • Knowledge of how product usage data drives triggers and segmentation • Ability to turn data into decisions, write requirements, and brief an engineer on what to build • Hands-on use of AI to automate workflows • Experience in travel, tourism or destination marketing is a plus

🏖️ Benefits

• Competitive salary and benefits plan • Parental leave • Extended learning and development opportunities through the DevDollars program • Equity incentives • Feel-Good Fridays: half-day off every other Friday in summer • No-meeting Fridays year-round • Flexible work hours • Regular team socials and team events • Up to 8 weeks of vacation • Up to $3000 towards your next trip • Travel and work from a country of your choice for 90 days • Interview process accommodations upon request