CSC Generation
1001 - 5000 employees
🛒 Retail
🛍️ eCommerce
🤖 Artificial Intelligence
💰 Venture Round on 2019-01
Retail • eCommerce • Artificial Intelligence
CSC Generation is a retail technology platform that enhances revenue growth and unit margin management through automation and AI. The company manages a diverse portfolio of 325,000 products online and receives over 10 million monthly page views across its brands. CSC Generation specializes in retail, ecommerce, and wholesale, with a commitment to expanding by acquiring successful brands. Founded in 2016 by Justin Yoshimura, CSC Generation has acquired several well-known brands including One Kings Lane and Sur La Table, and continues to seek out new brands to join its network. The company offers extensive career opportunities and focuses on creating an inspiring and challenging work environment.
Vice President, Performance Marketing
Job not on LinkedIn
🔥 0 minutes ago
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CSC Generation
1001 - 5000 employees
🛒 Retail
🛍️ eCommerce
🤖 Artificial Intelligence
💰 Venture Round on 2019-01
Retail • eCommerce • Artificial Intelligence
CSC Generation is a retail technology platform that enhances revenue growth and unit margin management through automation and AI. The company manages a diverse portfolio of 325,000 products online and receives over 10 million monthly page views across its brands. CSC Generation specializes in retail, ecommerce, and wholesale, with a commitment to expanding by acquiring successful brands. Founded in 2016 by Justin Yoshimura, CSC Generation has acquired several well-known brands including One Kings Lane and Sur La Table, and continues to seek out new brands to join its network. The company offers extensive career opportunities and focuses on creating an inspiring and challenging work environment.
📋 Description
• Own the performance marketing P&L and multi-year strategy across four Backcountry banners • Set channel and budget allocation across paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels • Translate revenue and margin targets into a multi-year paid media investment plan • Build playbooks for launches, promotions, and seasonal peaks • Champion A/B and multivariate testing across creative, landing pages, and audience targeting • Track competitor activity and market trends to identify new channels, formats, and positioning opportunities • Build and lead a team of performance marketing leaders and specialists, plus supporting agencies • Set operating standards for testing velocity, reporting rigor, and channel expertise • Hold agency partners accountable to performance benchmarks, media efficiency, and scopes of work • Own new channel expansion and execute campaigns in emerging channels • Drive adoption and use of AI and automation tools • Represent performance marketing on Backcountry’s marketing leadership team • Partner with Creative, Merchandising, eCommerce, Product, and Web Development • Report to the executive team on channel performance, budget efficiency, and growth opportunities • Flag risks and opportunities early and bring solutions
🎯 Requirements
• Bachelor’s degree in Marketing, Business, or a related field • 12+ years of experience in performance marketing or paid media • 5+ years leading managers or team leads • Proven ownership of multi-channel paid media budgets at multi-brand or multi-hundred-million-dollar business scale • Track record managing performance marketing across multiple brands or business units simultaneously • Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency • Ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority • Experience building and leading teams of leaders • Experience managing agency relationships at scale • Strong executive presence and communication skills • Experience reporting directly to the C-suite or serving on a leadership team • Experience using AI and automation tools to improve decisions, output, or team efficiency • Hands-on fluency with Google Ads and Meta Ads Manager • Fluency with Google Analytics, Tableau, or Looker Studio • Preferred: experience in outdoor, sporting goods, cycling, or active lifestyle ecommerce • Preferred: multi-brand or multi-site paid media management experience
🏖️ Benefits
• Paid time off policies • RRSP match for Canada-based employees • Medical, dental, and vision coverage for Canada-based employees • Variety of supplemental benefit options • Employee discounts across the portfolio of brands • Executive access to C-suite leadership and brand executives • Opportunity to build a team from the ground up • Portfolio-level ownership of paid media P&L and multi-year strategy
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