Product Marketing Manager

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🔥 33 minutes ago

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D2L

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

📚 Education

☁️ SaaS

💰 $85M Series B on 2014-08

Education • SaaS

D2L is a company committed to transforming the future of education and work through high-quality learning solutions. Their platform, D2L Brightspace, offers personalized, scalable learning opportunities tailored for various sectors, including K-12 education, higher education, business, training organizations, and government. D2L provides a comprehensive learning management system that incorporates AI-driven tools to enhance teaching and learning experiences. The company emphasizes accessibility and inclusivity, ensuring that their solutions meet diverse learner needs, and supports their users with dedicated customer and learning services.

📋 Description

• Develop and execute go-to-market plans for products, features, services, and market initiatives across D2L’s segments. • Build a strong understanding of target markets, buyers, users, customer needs, and competitive dynamics. • Use market research, customer feedback, data, competitive intelligence, and AI-assisted analysis to validate opportunities and inform product roadmap, packaging, pricing, positioning, and messaging. • Create and maintain value proposition frameworks that connect buyer needs to D2L solutions and clearly communicate the unique value of our products. • Be the voice of the market by translating customer and competitive insights into clear recommendations for Product, Sales, Marketing, and Customer Success. • Support launch planning with clear audience definition, messaging, internal readiness, enablement, campaign inputs, and success metrics. • Translate complex product capabilities, technical concepts, and AI-enabled features into clear, customer-focused narratives. • Develop messaging frameworks, product narratives, persona-based messaging, campaign briefs, web copy, pitch decks, one-pagers, FAQs, demo guidance, and launch materials. • Create sales enablement tools that help customer-facing teams clearly communicate product value, differentiation, use cases, and business outcomes. • Partner with Sales, Customer Success, and Enablement to ensure teams are ready to sell, deliver, and support new products and capabilities.

🎯 Requirements

• 3 to 5 years of product marketing experience, preferably in SaaS, education technology, learning technology, enterprise software, or a related B2B environment. • Acumen with Artificial Intelligence tools. • Proven experience positioning, messaging, and launching products across different customer segments, buyer types, or geographies. • Ability to translate complex product, technical, or market concepts into clear, concise, and compelling customer-facing narratives. • Strong understanding of go-to-market strategy, customer journeys, sales enablement, competitive positioning, and campaign support. • Practical experience using AI tools to support research, content creation, analysis, productivity, or marketing workflows. • Strong judgment in reviewing AI-assisted outputs for accuracy, quality, brand alignment, customer relevance, and responsible use. • High-impact storytelling skills that connect customer challenges to product value and business outcomes. • Strong presentation and communication skills, including the ability to communicate with senior stakeholders. • Strong cross-functional collaboration skills and experience working with Product, Sales, Customer Success, Marketing, Creative, Communications, and Enablement teams.

🏖️ Benefits

• Impactful work transforming the way the world learns • Flexible work arrangements • Learning and Growth opportunities • Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program • 2 Paid Days off for SkillsWave-related activities like exams or final assignments • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more) • Retirement planning • 2 Paid Volunteer Days • Competitive Benefits Package • Home Internet Reimbursements • Employee Referral Program • Wellness Reimbursement • Employee Recognition • Social Events • Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.