Senior Manager, Customer Marketing

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Dandy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

⚕️ Healthcare Insurance

Healthcare Insurance

Dandy is a digital dental laboratory revolutionizing how dental practices scan, order, and collaborate on lab work. Dandy provides innovative technologies like intraoral scanners and digital workflows to thousands of dental practices, enhancing patient care and practice efficiency. The company offers a range of dental services and products, including crowns, dentures, and sleep apnea devices, with a focus on precision and fast turnaround times. Dandy's advanced digital dental technology supports real-time communication and design approvals, enabling dental professionals to deliver consistent, high-quality restorations and improve patient experiences.

📋 Description

• Own and evolve Dandy's customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral, and expansion across the customer journey • Partner with Product Line Leaders and Product Marketing to translate each product line's goals into a coherent strategy against our existing customer base • Evaluate data on ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure (e.g., holdout groups) to prove incremental impact versus organic behavior • Serve as a key voice in cross-functional planning - partnering with leadership on which product lines and segments to prioritize each cycle, and providing strategic counsel to Marketing and other senior leaders on customer-facing initiatives • Directly manage a Customer Marketing Lead, overseeing email, in-app, direct mail, and digital campaigns in partnership with Demand Generation, Marketing Growth Operations, and Product Marketing • Build and maintain a test-and-learn framework across channels and segments, leveraging a sophisticated yet nimble approach, and deliver regular reporting that drives fast, data-backed adjustments and surfaces new opportunities • Own our core customer engagement programs - Customer Advisory Board, loyalty program, promotional incentives, and referral program - that build retention and advocacy across our customer base • Own the customer communication calendar end-to-end, including onboarding comms (with the training team), recurring newsletters, large-scale product launch campaigns, and ad hoc operational comms, ensuring all content is consistent with Dandy's brand and voice • Drive our voice-of-customer function: managing research requests across the organization, evolving our feedback platform tooling (NPS, in-product surveys), running churned customer outreach, and shaping our brand reputation and review strategy • Own and collaborate on platform strategy and governance for our customer marketing stack (Customer.io, Marketo), including template creation, naming conventions, and access management across teams • Partner with Data and Engineering to maintain clean, reliable integrations with Salesforce and our data warehouse - championing data hygiene and troubleshooting issues as they come up • Develop dashboards and ad hoc reporting, oversee audience targeting and list pulls, directly in Looker and Hex

🎯 Requirements

• 8-10+ years of experience in customer marketing, lifecycle marketing, demand generation, or growth roles in a high-growth B2B tech (or B2B SaaS) environment, with demonstrated success managing and developing a team • Track record of owning a marketing function or strategic pillar end-to-end, from strategy through execution, reporting, and budget management • Advanced, hands-on experience with a customer engagement platform such as Customer.io or Marketo, including platform governance, deliverability, campaign QA, and partnering with Data/Engineering to resolve technical and data hygiene issues • Strong analytical mindset, comfortable pulling and interpreting data directly from tools like Salesforce, Looker, Hex, and Excel/Sheets to drive segmentation and targeting • Excellent written and verbal communication skills; comfortable translating strategy for both team members and senior stakeholders.

🏖️ Benefits

• Healthcare • Dental • Mental health support • Parental planning resources • Retirement savings options • Generous paid time off