Senior Marketing Events Manager

🕒 October 15

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎪 Events

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Demandbase

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase is a B2B pipeline AI platform that helps go-to-market teams (marketing, sales, revenue operations, and customer success) identify, prioritize, and engage buying groups to accelerate pipeline and revenue. The SaaS platform unifies first-, second-, and third-party data, provides intent detection, account and buying-group identification, web personalization, advertising, and orchestration across the tech stack, and delivers actionable AI-powered insights to drive account-based marketing and sales at scale.

📋 Description

• Own the strategy, planning, execution, and post-event optimization for user summits, trade shows, and field events • Build and manage event plans, including event selection, sponsorship recommendations, audience strategy, budget planning, staffing, onsite experience, and post-event plans • Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders • Translate company and GTM priorities into event objectives, success metrics, run-of-show documents, staffing plans, and follow-up motions • Own event budgets, manage forecasts and actuals, negotiate with vendors, and identify trade-offs • Lead event production and logistics across venues, registration, AV, booth design, sponsorship assets, speaker readiness, shipping, signage, swag, staffing, travel coordination, and onsite operations • Set standards for pre-event and post-event execution, including sales enablement, meeting generation, lead capture, lead handoff, and follow-up • Create post-event readouts connecting investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations • Develop scalable event playbooks, project plans, templates, vendor practices, and process improvements • Guide team members, contractors, and agency partners by defining workstreams, assigning ownership, and removing roadblocks • Source and evaluate hotels, venues, and experience providers; negotiate vendors and coordinate contract review • Lead end-to-end event production with internal teams and external partners for large-scale events

🎯 Requirements

• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment • Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events • Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines • Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events • Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact • Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators • Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable • Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms • Ability to travel for events and support occasional evening or weekend programs as needed • Must be authorized to work lawfully in the United States • Must answer questions regarding current or future U.S. work sponsorship requirements

🏖️ Benefits

• Group Medical Insurance • Personal Accident Insurance • Term Life Insurance • Preventive healthcare covering dental, vision, and OPD needs • Mental health support • Fitness benefit • Car lease policy • Gratuity for long-term financial well-being

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