Content Strategist

Job not on LinkedIn

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🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Own day-to-day client deliverables for Enterprise clients • Create, manage, optimize, and revise custom client strategies based on marketing goals, campaigns, historical performance, and Directive best practices • Develop creative briefs and compelling content campaigns using competitor and audience insights • Apply LTV:CAC modeling, customer generation, share of SERP, and content-production best practices • Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; obtain Associate Director approval before presenting goals • Ensure planned strategy execution through project management • Use Asana to create, assign, delegate, and track tasks and due dates • Partner with Project Managers where applicable • Collaborate with content writers and designers to deliver high-quality content campaigns on time • Serve as the primary interface between clients, internal teams, and leadership • Build client relationships beyond deliverables and proactively communicate timelines, progress, deliverables, roadblocks, growth opportunities, and account changes • Communicate through shared channels such as Slack between bi-weekly meetings • Report strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Work with Associate Directors on roadblocks affecting strategy and goal attainment • Identify opportunities for upsells, cross-sells, service-line expansion, and client referrals

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools such as Google Analytics • Strong client-facing communication and relationship-management skills • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and crawling tools • Proven organizational, project-management, and time-management skills • Genuine enthusiasm for digital marketing, SEO, and content • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation enhance marketing and operations • Must have established and current work authorization in Canada • Must permanently reside in Canada • Reliable internet access • Ability to operate a laptop, software platforms, and office productivity tools • Ability to remain stationary for extended periods • Ability to observe and interpret written and verbal communication • Professional background • Ability to perform essential job duties satisfactorily

🏖️ Benefits

• Set living wage at Directive • Medical, dental, vision, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24–January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual anniversary trip with peers and executive leadership • Remote work from a home office • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities

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