Head of Channel Strategy

Job not on LinkedIn

🔥 54 minutes ago

🌐 Canada, Mexico, +1 more countries – Remote

🇨🇦 Canada – Remote 🇲🇽 Mexico – Remote 🇬🇧 United Kingdom – Remote

💵 $150k - $190k / year

⏰ Full Time

🔴 Lead

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 42 days.
• 64 open roles for a team of 28.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead research into client businesses, ideal customer profiles, buying committees, competitors, and category dynamics • Synthesize customer interviews, market research, search behavior, and campaign data into strategic insights • Map B2B buying journeys, decision points, barriers, and opportunities • Lead integrated strategic planning connecting audience insight, messaging, paid media, performance creative, and conversion experiences to client growth objectives • Define audiences, positioning, messaging priorities, channel roles, and sequencing • Partner with paid media, design, copy, landing page, and analytics specialists across paid search, paid social, display, and video • Apply DiscoverabilityOS™ principles within Performance Marketing • Write strategic and creative briefs • Facilitate planning workshops and working sessions • Evaluate concepts and plans against strategic briefs • Own strategic planning direction for assigned Performance Marketing engagements • Present research, recommendations, and integrated plans to clients and senior stakeholders • Lead strategic narratives for pitches and account expansion opportunities • Build alignment across teams and clients and document strategic decisions and trade-offs • Translate business objectives into measurement frameworks and learning priorities • Interpret performance across engagement, conversion, lead quality, pipeline, and revenue • Develop test-and-learn plans and recommend evidence-based adjustments • Consider budget, scope, and delivery constraints • Use AI and research tools for insight synthesis, competitive analysis, and planning efficiency • Validate AI-generated outputs and protect confidential client information • Establish planning standards, coach colleagues, and improve strategic quality

🎯 Requirements

• Substantial experience in strategic planning, integrated performance marketing, or account planning within an agency or growth-focused business • Demonstrated ownership of complex client strategies • Portfolio demonstrating strategic leadership, audience insights, performance marketing briefs, coordinated channel plans, and measurable business outcomes • Experience with B2B performance marketing, complex buying journeys, paid media, performance creative, and conversion strategy • Ability to independently lead planning engagements, advise senior client stakeholders, and mentor colleagues while remaining hands-on with research and briefing • Strong understanding of how brand, demand generation, and customer experience contribute to business growth • Ability to connect marketing recommendations to commercial priorities, budgets, and realistic execution plans • Confidence interpreting quantitative and qualitative evidence and distinguishing meaningful signals from vanity metrics • Hands-on familiarity with research, audience intelligence, analytics, and planning tools • Ability to use AI responsibly for research and synthesis while applying independent judgment and source validation • Comfort interpreting campaign reporting and working with analytics specialists to define measurement and learning plans • Strong storytelling and ability to turn complex information into a clear insight, strategic narrative, and actionable brief • Skilled facilitation across clients, performance creative practitioners, paid media specialists, analytics teams, and senior leadership • Strong organization and prioritization skills, with ability to manage multiple planning workstreams in a fast-paced environment • Must permanently reside in Canada and have established, current Canadian work authorization

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat

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