Head of Creative

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 21%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead the Performance Design department and own its creative vision and quality standard • Ensure creative work meets craft and conversion benchmarks • Review and elevate creative across paid social, display, video, and landing page formats • Build systems and workflows supporting excellent client creative output • Ensure campaigns are run and tested for learning rather than treated as isolated ads • Partner with senior leadership to develop Directive's creative process supporting DiscoverabilityOS • Lead, coach, and develop designers, project managers, and motion contractors • Set expectations, foster accountability, and build a high-performing creative culture • Identify growth opportunities and invest in team development • Partner with paid media and client success teams so creative is data-informed • Represent the department in new-business pitches, cross-sell opportunities, and client conversations • Meet clients monthly during leadership meetings to discuss quality and results • Articulate Performance Design's strategic business value • Own and manage the department P&L, budgets, staffing, technology investments, margins, and resourcing • Ensure the department achieves monthly revenue targets and direct margin goals • Lead adoption of AI creative tools and integrate emerging technologies into production workflows • Build relationships with the team and internal stakeholders, identify methodology and workflow gaps, and improve department output

🎯 Requirements

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments • Proven track record managing creative teams and balancing creative quality with business outcomes • Comfortable presenting department strategy and financial projections to VPs and CMOs • Strong understanding of how a creative department operates as a business • Direct experience managing or having visibility into P&L, margin, and resourcing decisions • Hands-on experience with AI creative tools, including generative image, AI-powered video, design analytics, or similar • Experience integrating AI into real production workflows • Experience with platforms like EyeQuant, Creatify, or Superside is a plus • Strong communication skills and executive presence • Track record of building trust with creative practitioners and senior leadership • Current, permanent work authorization in the country of residence, including Canada, Mexico, or the UK • Reliable setup, high-speed internet, and professional working environment capable of running Adobe Creative Suite and video production software • Ability to remain stationary for extended periods and operate design and video software on Mac or PC

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Fertility support through Carrott • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid Company Holidays • Birthday off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Remote-first, 100% virtual work from a home office

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