Senior Demand Generation Strategist

🕒 May 15

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 76%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Own the success of SMB clients across channels • Manage performance marketing for no more than seven accounts • Handle client relationships with poise, confidence, and empathy • Project manage and organize accounts • Build relationships with client points of contact • Execute campaigns across paid media, SEO, and CRO • Develop and pitch marketing strategy • Drive client results as an individual contributor • Ensure client results are exceeded • Stay current with AI and automation applications in marketing and operations • Collaborate with colleagues through Zoom and Slack

🎯 Requirements

• 2+ years of experience in agency-side marketing • 2+ years of experience in performance marketing • Deep technical knowledge of strategy, paid media, SEO, and CRO for tech companies • Strong SaaS background preferred • Exceptional T-shaped marketing capabilities • Strong marketing strategy, execution, communication, and project management skills • World-class project management, delivering on time and below cost • Availability to travel • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must permanently reside in Canada for this role • Must have established and current authorization to work in Canada • Reliable internet access and a professional background • Ability to remain stationary for extended periods and interpret written and verbal communication • Ability to operate a laptop computer, software platforms, and office productivity tools

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual anniversary trip to Newport Beach, California • Set living wage • Remote work from home • PC or Mac available • Ability to enjoy state-of-the-art offices in Irvine, California