Senior Marketing Operations Manager

Job not on LinkedIn

🔥 46 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Own CRM architecture across Salesforce and HubSpot, including objects, fields, validation rules, Flows, formula fields, page layouts, and sync logic • Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce • Own attribution strategy, source tracking, lead source governance, marketing influence tagging, and offline conversion tracking • Report weekly and monthly on full-funnel performance against goals, including conversion rates, pacing, and year-over-year context • Maintain the Growth Dashboard and MoM/QoQ trackers • Protect data integrity through deduplication, email validation, enrichment, platform properties, and sync logic • Own email marketing, including newsletters, promotional sends, nurture programs, segmentation, build, QA, scheduling, A/B testing, reporting, deliverability, and sender health • Build and optimize inbound and outbound programs, follow-up strategies, workflows, suppression logic, and signal-based campaigns • Manage the MarTech stack and budget, including audits, access, renewals, negotiations, consolidation decisions, and monthly actuals versus forecast • Partner with marketing on campaigns, thought leadership, webinar operations, event lists, benchmark data, and standardized Salesforce campaign setup • Support sales and leadership with pipeline, channel influence, and spend allocation analysis • Train Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong • Maintain operations documentation, process diagrams, and how-tos • Maintain customer data supporting retention and expansion, including contact tracking, CSAT and reference workflows, and CRM adoption • Design and enforce pipeline stages, entry and exit criteria, and stage-by-stage goals based on historical conversion rates

🎯 Requirements

• 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role • Experience building or rebuilding an ops function • Advanced Salesforce administration skills, including validation rules, Flows, formula fields, custom objects, reports and dashboards, and Data Loader • Deep HubSpot experience, including workflows, lists, properties, forms, and integrations • Hands-on experience with lead routing and scheduling tools such as LeanData and Chili Piper • Strong grasp of attribution models, lead source governance, UTM standardization and tracking, and offline conversion tracking with ad platforms • Ability to build funnel reporting and pacing models in Salesforce and Google Sheets • Experience with sales engagement, outbound, and data tools such as Gong, Gong Engage, Instantly, UserGems, and Zapier • Ability to turn cross-functional requests into clean systems and protect reporting integrity • Comfort operating as a team of one • Experience managing vendor relationships, renewals, and MarTech budgets • Confidence presenting performance and recommendations to executive leadership • Must have established and current work authorization and permanently reside in the country of employment • Must be able to operate a laptop computer, software platforms, and office productivity tools • Must be able to remain stationary for extended periods • Must be able to observe and interpret written and verbal communication • Must have reliable internet access and a professional background • HubSpot and/or Salesforce certification is a plus, but not required • Bonus points for AI agents or LLMs and agency or professional services experience

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual company-wide retreat • Remote work from a home office • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities