SEO Strategist

Job not on LinkedIn

🔥 17 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Create and manage custom client strategies and day-to-day client deliverables • Develop holistic marketing strategies for Enterprise clients based on service-line expertise and business impact • Implement SEO and content best practices to achieve NSMs • Optimize and revise strategies using client goals, campaigns, historical performance, and project-phase information • Work with the Associate Director to address strategy roadblocks and goal attainment issues • Craft creative briefs and content campaigns using competitor and audience insights • Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs reporting • Obtain Associate Director approval before presenting goals to clients • Manage strategy execution and project responsibilities using Asana • Delegate and track tasks for Specialists, clients, and internal teams • Partner with Project Managers to create, assign, and monitor tasks and due dates • Collaborate with content writers and designers to deliver high-quality campaigns on time • Serve as the primary interface between clients and internal teams • Maintain client relationships and proactively communicate deliverable timelines, goal progress, roadblocks, opportunities, and account changes • Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence • Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify opportunities for upsells, cross-sells, service-line growth, increased budgets, and referrals • Work virtually through Zoom, Slack, and other office productivity tools

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools such as Google Analytics • Strong client-facing communication skills and ability to own key stakeholder relationships • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO, and content • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must currently reside in Canada • Must be legally authorized to work in Canada • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and/or verbal communication

🏖️ Benefits

• Medical, dental, vision, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO with a 2-week minimum • Paid company holidays • Birthday off • End of Year Recharge from December 24 to January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual anniversary trip with peers and executive leadership • Remote work from a home office • Laptop computer (PC or Mac available)