Senior Manager, eCommerce, Direct-to-Consumer

🕒 October 21

🇺🇸 United States – Remote

💵 $135k - $155k / year

⏰ Full Time

🟠 Senior

🛍️ E-commerce

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• Open for 25 days.
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OLIPOP PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🍽️ Food & Beverage

Healthcare • Marketing • Food & Beverage

OLIPOP PBC is a company that offers a variety of beverages inspired by classic soda flavors. These beverages are designed as a healthier alternative to traditional sodas, featuring prebiotic soluble fibers and reduced calorie content, making them a functional and digestive-friendly option. Their product range includes flavors like Vintage Cola, Root Beer, Cream Soda, and Cherry Cola, among others. OLIPOP promotes its drinks as guilt-free indulgences that provide both nostalgic enjoyment and health benefits, catering to consumers interested in wellness and digestive health. The company also engages in direct-to-consumer sales and offers subscription services for ongoing savings.

📋 Description

• Own the DTC P&L, growth, and revenue performance across drinkolipop.com • Develop and execute end-to-end DTC strategy covering site experience, merchandising, acquisition, conversion, retention, subscription, and fulfillment • Own omni-channel CRM/lifecycle marketing and loyalty strategy and execution • Manage Affiliate and Social Commerce programs, including TikTok Shop • Manage one direct report and multiple vendor relationships • Lead high-priority, cross-functional initiatives with Digital Product, Customer Experience, Brand, Creative, Social, and Operations teams • Use data, testing, and digital best practices to improve acquisition, engagement, and lifetime value • Anticipate risks, identify root causes, and implement scalable improvements • Communicate performance, priorities, and recommendations to senior leadership • Make high-stakes decisions independently and align stakeholders with clear rationale • Serve as the subject-matter expert on digital and ecommerce trends and bring innovation to the DTC and broader ecommerce channels • Report to the VP, eCommerce

🎯 Requirements

• 12+ years of DTC, ecommerce, or digital experience at a high-growth consumer brand, with recognized subject-matter expertise in DTC • Deep hands-on expertise with Shopify, Klaviyo, Stay AI, TikTokShop, Impact/Rakuten (required) • Strong background in CRM, lifecycle marketing, Acquisition, Retention, Subscription, and loyalty programs (required) • Proven track record of owning DTC and subscription revenue and driving measurable, company-level growth • Demonstrated ability to lead complex, cross-functional projects and influence senior leaders and external partners • Highly analytical, digitally fluent, and experienced with merchandising, optimization and experimentation • Passion for building community-driven, brand-first consumer experiences • Beverage and BFY Beverage experience preferred

🏖️ Benefits

• Bonus • Fully remote work • IRL offsites • Reasonable accommodations during the application process and employment

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