Lifecycle Marketing Manager

🔥 12 hours ago

🇨🇦 Canada – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private Equity Round on 2019-07

Healthcare • Consulting • Logistics

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own lifecycle strategy and experience direction across assigned customer journeys, segments, or products • Identify opportunities to improve activation, conversion, engagement, retention, reactivation, and expansion • Translate business priorities and customer insights into lifecycle initiatives with clear hypotheses and measurable outcomes • Prioritize opportunities based on expected business impact, customer value, and feasibility, using data and directional estimates • Design, launch, and optimize personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels • Define target audiences, customer needs, desired behaviors, segmentation, and behavioral triggers • Manage evergreen lifecycle programs and support product launches, feature adoption, and growth initiatives • Design and execute experiments to improve lifecycle performance and business outcomes • Analyze customer behavior, journey performance, and experiment results • Translate insights into actionable recommendations for ongoing optimization and growth • Partner with Product, Product Marketing, Growth, Payments, Data, Marketing Automation, and Creative teams • Own lifecycle initiatives end to end, coordinating timelines, dependencies, and cross-functional execution • Use customer insights and performance data to influence decisions, align stakeholders, and share learnings

🎯 Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles • Experience owning customer journeys tied to measurable business outcomes, not just channel execution • Experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments • Strong analytical skills, including experience with segmentation, experimentation, and performance optimization • Experience working with marketing automation or customer engagement platforms • Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives • Experience with Braze, Iterable, HubSpot, or similar customer engagement platforms (nice to have) • Exposure to subscription monetization, feature adoption, payments, upsells, or reactivation initiatives (nice to have) • Familiarity with behavioral event data, product analytics, and customer economics (nice to have) • Must be eligible to work without sponsorship

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Robust wellness benefits, including an annual wellness stipend • 3 weeks of vacation to start • Paid volunteer day of your choosing • 2 floating holidays to celebrate anything of significance to you • Employee Stock Purchase Program • Registered Retirement Savings Plan (RRSP) with 4% company match

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