Integrated Marketing Specialist

Job not on LinkedIn

🔥 18 minutes ago

🇨🇦 Canada – Remote

💵 $80k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Decide quarterly which launches to prioritize and define what success looks like. • Create concise campaign briefs covering audience, message, offer, and goal. • Launch coordinated paid, email, web, social, events, and sales enablement campaigns. • Engage agencies and freelancers when appropriate and execute work directly when faster. • Ensure Sales has the necessary materials before launch and customer marketing has adoption-driving campaigns. • Align campaign goals with Growth before launch, analyze results afterward, and improve subsequent campaigns. • Build AI workflows from brief to first draft to French adaptation. • Turn Workleap Agent launch momentum into new business, traction, and pipeline. • Report to the Head of Marketing and collaborate with content, growth marketing, Sales, Product, and Customer Success.

🎯 Requirements

• 4+ years in B2B SaaS marketing, running integrated, multi-channel campaigns end to end. • Ability to point to campaigns led and the pipeline or revenue they drove. • Experience leading campaigns, setting strategy, writing briefs, and resolving competing priorities. • Ability to provide creative feedback and write headlines, emails, or landing pages. • Knowledge of B2B channels across the funnel, including paid, lifecycle, events, and sales enablement. • Experience working with agencies and freelancers. • Experience setting goals, analyzing results using HubSpot or similar, and managing a campaign budget. • Daily use of AI tools such as Claude and experience building a workflow used by a team. • Experience working with a small team and tight budget. • English is required. • French is an asset. • Nice to have: experience taking a product from 0 → 1, HR industry perspective, SMB audience, and running campaigns in both English and French.

🏖️ Benefits

• LTIP program, share in Workleap's long-term growth. • RRSP • Family health insurance • Telemedicine • Annual wellness budget • Flexible vacation policy. • Remote work, with access to our Montreal office. • In-person gathering twice a year. • Claude access, for everyone.

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