Senior Digital Acquisition Marketing Specialist

🔥 17 minutes ago

🇨🇦 Canada – Remote

💵 $90k - $125k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Fullscript

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🏥 Healthcare

📦 Logistics

🏭 Manufacturing

💰 $240M Private Equity Round on 2021-11

Healthcare • Logistics • Manufacturing

Fullscript is a comprehensive platform that facilitates whole person care for healthcare providers. It integrates industry-leading lab testing, high-quality supplements, and a suite of tools designed to enhance patient adherence and outcomes. Fullscript offers features like personalized patient plans, evidence-based templates, patient engagement tools, and seamless wholesale ordering of supplements. The platform also integrates with top EHR systems to streamline workflows for healthcare practitioners, making it easier for them to provide effective care. With Fullscript, patients can manage their health routines more conveniently, and providers can create personalized care plans with the support of clinical evidence and insights.

📋 Description

• Oversee paid digital strategy across paid search, social, and programmatic channels • Plan, execute, and optimize paid campaigns focused on customer acquisition • Optimize and troubleshoot digital campaigns across the marketing funnel • Leverage DSPs, Meta, Google Ads, and Microsoft Ads to achieve growth goals • Own an experimentation budget and test new channels, tactics, and formats • Design tests with clear hypotheses and success criteria and determine what scales • Own measurement of paid performance using incrementality testing, first-party data, and offline conversion tracking • Optimize toward qualified providers and revenue while navigating signal loss and healthcare advertising restrictions • Turn large data sets into recommendations that improve efficiency and ROI • Collaborate with marketing, creative, and data teams and manage external partners • Mentor and guide junior team members • Develop relationships with external partners and cross-functional stakeholders • Improve paid digital capabilities using AI tools and automation • Automate and streamline reporting, analysis, creative iteration, and campaign workflows • Oversee paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking • Help drive departmental profitability and campaign efficiency

🎯 Requirements

• 7+ years experience in paid B2B digital campaign management • Hands-on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad-serving platforms • Experience managing $5 million+ in annual paid budgets • Strong knowledge of the digital advertising ecosystem focused on the US and Canadian Healthcare market • Experience with paid search, paid social, and programmatic display • Experience writing and testing performance ad messaging • Advanced proficiency in Google Sheets and Slides • Exceptional analytical skills and ability to work with large data sets • High degree of numeracy and literacy • Strong communication skills and ability to work cross-functionally • Experience managing budgeting, invoicing, and margin management • Healthcare B2B and B2C experience is a bonus • Experience with A/B testing frameworks is a bonus • Familiarity with Google Analytics and Looker Studio is a bonus • Experience developing and executing marketing strategies for multi-product platforms serving SMB and Enterprise customers is a bonus

🏖️ Benefits

• Flexible PTO • Competitive pay • RRSP/401k match • Premium benefits package • Customizable coverage • Paramedical services • HSA • Fullscript discounts on high-quality wellness products • Continuous learning opportunities • Training budgets • Company-wide learning initiatives • Hybrid and remote work flexibility

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