Senior Integrated Marketing Manager, Verticals

🔥 12 minutes ago

🇨🇦 Canada – Remote

💵 $100k - $137.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

StackAdapt

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2014

📣 Marketing

☁️ SaaS

📱 Media

💰 $235M Private Equity Round - StackAdapt on 2025-02

Marketing • SaaS • Media

StackAdapt is an AI-powered programmatic marketing platform and demand-side platform (DSP) that helps advertisers, agencies, and brands plan, execute, and optimize multi-channel digital advertising campaigns. The platform uses machine learning and first‑party data to provide advanced audience targeting, contextual and location-based targeting, creative optimization, and real-time campaign analytics across channels like connected TV, display, native, video, audio, in-game, digital out-of-home, and email. StackAdapt offers enterprise-grade solutions, client services, an API, and tools for creatives and reporting to support full-funnel advertising at scale.

📋 Description

• Own the integrated marketing roadmap for the B2B and Retail/Commerce verticals, aligning priorities to business goals, pipeline opportunities, market needs, and campaign calendars. • Lead the vertical strategy for StackAdapt’s marquee brand campaigns, adapting what's already in market before recommending anything new. • Build dedicated vertical programs when there's a real gap, including guides, peak-season moments, webinars, and sponsorships. • Own the vertical webinar program, including goals, speakers, promotion, follow-up, production, design, web, and webinar platform execution. • Translate revenue insights, market trends, customer needs, and performance data into campaign strategies, messaging recommendations, and actionable marketing plans. • Partner with vertical Sales directors and team leads, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams to align priorities, ownership, timelines, and outcomes. • Manage campaigns from strategy through execution and measurement, including project plans, stakeholder communication, performance analysis, and post-campaign recommendations. • Establish a framework for measuring vertical marketing contribution, including pipeline influence, campaign engagement, and other relevant performance indicators. • Set targets with vertical Sales and Marketing Ops, agree how they will be measured, and report against them. • Present roadmaps, recommendations, performance updates, and strategic insights to senior stakeholders. • Build StackAdapt's reputation with retail and commerce marketers while supporting its B2B business and agency relationships.

🎯 Requirements

• 5+ years in integrated marketing, growth marketing, demand generation or vertical marketing. • Experience running cross-functional, multi-channel campaigns from strategy through measurement. • Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans. • Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement. • Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines. • Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams. • Clear communication and storytelling, including presenting roadmaps and results to senior leaders. • Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences. • Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs. • Familiarity with marketing automation, campaign management, analytics, and project management tools. • A collaborative, team-oriented working style and the ability to build alignment across teams. • Experience in B2B marketing, retail, commerce, advertising technology, or a related industry is an asset. • Relevant education, licensure, and certifications may influence final compensation; none is stated as a job requirement.

🏖️ Benefits

• Highly competitive salary • Retirement/ 401K/ Pension Savings globally • Competitive Paid time off packages including birthday's off! • Access to a comprehensive mental health care program • Health benefits from day one of employment • Work from home reimbursements • Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto • Robust training and onboarding program • Coverage and support of personal development initiatives (conferences, courses, books etc) • Access to StackAdapt programmatic courses and certifications to support continuous learning • An awesome parental leave program • A friendly, welcoming, and supportive culture • Our social and team events! • Additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume