Partner Marketing Lead

🔥 20 minutes ago

🇨🇦 Canada – Remote

đź’µ $89k - $139k / year

⏰ Full Time

đźź  Senior

🎡 Marketing

Where this job comes from

Posted on Affirm's careers page, not through a job board

First seen by Remote Rocketship 20 minutes ago

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Logo of Affirm

Affirm

1001 - 5000 employees

Founded 2012

đź’ł Fintech

👥 B2C

🛍️ eCommerce

đź’° Post-IPO Equity on 2021-01

Fintech • B2C • eCommerce

Affirm is a financial technology company that offers a 'Buy Now, Pay Later' service, allowing consumers to make purchases and pay for them over time with flexible payment plans. Affirm eliminates hidden fees and compound interest, providing clear terms and conditions for its users. The company also offers the Affirm Card, a debit card that allows users to request to pay over time for larger purchases or pay in full for smaller ones. Affirm partners with various retailers across multiple categories, including electronics, apparel, and travel, providing customers with the convenience of paying over time at checkout both online and in physical stores. Affirm's services are integrated with Apple Pay, enabling customers to make payments seamlessly from their iPhone or iPad.

đź“‹ Description

• Support development and coordinate execution of full-funnel co-marketing campaigns across onsite, offsite, and affiliate channels • Support go-to-market plans, monthly planning, and cross-functional campaign delivery • Build and nurture day-to-day marketing relationships with merchant partners • Support marketing strategy and campaign performance for assigned merchant partners • Execute and optimize Affirm Marketing Solutions programs • Analyze campaign performance and provide actionable insights and recommendations • Coordinate with internal cross-functional teams to improve execution and share campaign learnings • Coordinate inbound RFP requests and develop marketing plans and materials • Identify campaign targets focused on acquisition, engagement, and loan takeup • Coordinate media plans, creative briefs, and content development • Track partner marketing budgets, co-marketing calendars, compliance submissions, and campaign documentation • Contribute to vertical-specific marketing strategies using industry knowledge and research

🎯 Requirements

• 6+ years of experience in Partner, Performance, Affiliate, or Product Marketing • Experience developing plans and launching marketing programs across multiple media channels with partners • Experience with CPA, CPC, CPL, and CPM payment models • Understanding of affiliate tracking models, tools, and platforms • Analytical and data-oriented approach using performance metrics • Experience using performance analytics to optimize campaigns • Commercial mindset and experience growing partner investment and revenue • Excellent interpersonal and communication skills • Ability to influence others and coordinate resources and relationships • Understanding of paid media, cross-media strategy, planning, and measurement • Experience writing creative briefs, testing creative, and adapting campaigns based on insights • Experience with online retail, merchandising, and customer acquisition • Experience with online and in-store retail marketing • Experience marketing across North America, particularly the US and Canada, preferred • Experience in home, fitness, consumer electronics, or fashion industries is a plus

🏖️ Benefits

• 100% subsidized medical coverage, dental and vision for employees and dependents • Monthly stipends for health, wellness and tech spending • Flexible time off • Generous holiday calendars • Employee stock purchase plan (ESPP) to buy Affirm stock at a discount • Remote-first flexibility • In-person onboarding experience • Inclusive interview process and accommodations for candidates with disabilities

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