Customer Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Build and own the customer marketing strategy across advocacy, lifecycle engagement, and expansion • Develop campaign calendars, priorities, and measurable business outcomes • Identify customer advocates and turn results into case studies, testimonials, reviews, references, and customer stories • Develop targeted lifecycle communications and gifting programs • Track job changes and buying signals to reconnect with customer champions, past customers, and relevant contacts • Partner with client services and sales to identify engagement gaps, cross-sell and upsell opportunities, renewals, and account growth • Use account mapping and customer/partner overlap data to identify warm introductions and coordinated account engagement • Build and maintain a customer advocate network and match references to sales opportunities • Build and grow the customer referral program, including campaigns, incentives, follow-up, and pipeline/revenue tracking • Own targeted outreach and nurture campaigns supporting demand generation • Report on KPIs including NRR, expansion pipeline and revenue, advocacy participation, reference influence, and campaign engagement/conversion • Collaborate with internal marketing, client services, sales, customers, and partners

🎯 Requirements

• Proven experience in customer marketing, lifecycle marketing, or a closely related growth role, with ownership of programs tied to retention, advocacy, or expansion • Experience marketing to B2B audiences, ideally within an agency, professional services business, or B2B SaaS company • Track record of customer advocacy programs and producing case studies, testimonials, or sales enablement content • Hands-on experience developing segmented email campaigns and nurture programs, from audience selection and copywriting through execution and reporting • Experience partnering with sales and client-facing teams to translate customer insight into campaigns and revenue opportunities • Comfort working across Salesforce, HubSpot, marketing automation, and sales engagement platforms • Familiarity with signal tracking and account mapping software is a plus • Customer storytelling, lifecycle strategy, commercial thinking, operational execution, measurement and experimentation, and cross-functional collaboration • Ability to work independently in a remote environment • Current work authorization and permanent residence in Canada • Reliable internet access and professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication • Ability to use a laptop computer, software platforms, and office productivity tools

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge, closed December 24–January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure • Annual company-wide retreat • Remote work from a home office • PC or Mac available