Lifecycle Marketing Manager

🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 CA$120k - CA$135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Felix

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Series B on 2023-04

Consulting • Logistics • Healthcare

Felix is Canada’s first truly integrated healthcare platform, offering on-demand treatment for various health needs such as weight loss, mental health, and sexual health. Founded in 2019, Felix provides a digital-first approach to healthcare that includes everything from diagnosis to prescription, all accessible from the comfort of home. The platform connects users with licensed Canadian healthcare practitioners who provide prescriptions safely and appropriately based on remote assessments. Felix aims to provide hassle-free access to healthcare with options like free shipping and direct insurance billing, ensuring users receive necessary medications discreetly and efficiently.

📋 Description

• Own the strategy and implementation of lifecycle marketing and transactional journeys across email, push notifications, SMS, and in-app messages via Iterable • Develop a dynamic and personalised customer lifecycle experience tailored to each user’s behaviours • Draft clear, succinct and persuasive copy for all customer communications • Define and execute experiments to optimise customer journeys • Collaborate with product, design, engineering and analytics peers to align objectives, develop cohesive strategy, and execute together • Lead and scale full lifecycle programs including activation, engagement, retention and win-back initiatives • Own all transactional patient communications

🎯 Requirements

• Multi-year track-record owning lifecycle, ideally for a consumer product with a large customer base • Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Iterable, Sendgrid, etc.) • Experience with related tools/languages such as HTML/CSS • Understanding of consumer acquisition, activation, engagement and retention strategies • Effective communication and copy writing skills • Proven success working with cross-functional teams • Robust analytical skillset; able to digest ambiguous data sets and environments, communicate critical insights, and ask the right questions • Legally entitled to work in Canada

🏖️ Benefits

• Full medical, dental and vision benefits • Maternity / paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Competitive compensation • Stock option grant • Remote first, work from anywhere in Canada • Incredible culture powered by an highly collaborative and high performing team • Large impact at an early stage technology company • Professional development opportunities, working closely with founders and senior leadership team • Equity