Associate Shopper Marketing Manager

🔥 13 minutes ago

🇨🇦 Canada – Remote

💵 $64.6k - $80.8k / year

⏰ Full Time

🟡 Mid-level

🎡 Marketing

👻 Ghost score 0%

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Mondelēz International

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2012

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Mondelēz International is a global leader in the snacking industry, well-known for its iconic brands like Cadbury, Oreo, and Toblerone. The company is involved in producing and marketing a wide range of chocolate, biscuits, candy, and other snacks, which are available to consumers across the world. Mondelēz is committed to corporate governance, sustainability, and making a positive impact on communities through initiatives in diverse areas like environmental sustainability and diversity, equity, and inclusion. The company operates in various sectors, including manufacturing, marketing, and supply chain management, and has a significant presence in multiple countries.

📋 Description

• Collaborate with cross-functional global and regional teams to implement brand strategy and drive sustainable growth • Execute brand strategy for designated brands • Develop product and packaging initiatives • Implement pricing strategies • Plan and execute integrated marketing communication and media plans • Provide recommendations for integrated commercial plans • Support development and execution of marketing plans to meet revenue, profit, and sharing objectives • Monitor marketing performance • Develop integrated marketing communications and 360-degree campaigns based on consumer insights, brand strategy, and positioning • Work with Key Account Managers and lead shopper marketing initiatives across specific CBT groups • Contribute to joint business planning and build relationships with Customers’ marketing teams • Own and lead the shopper marketing portfolio for Loblaws and Sobeys banners across two CBTs • Manage a multi-million-dollar budget in coordination with Finance, Brand, and Key Account Managers • Develop and execute annual plans using insights, strategy, and ROI analysis • Manage end-to-end customer-specific omni activation design tactics, flyers, and tribute ads with the Design Team • Obtain Legal, Translation, Regulatory, and other necessary approvals • Collaborate with Brand Marketing teams to align brand messaging and shopper activations • Brief agency partners and vendors and lead execution of creative assets, promotions, and activations • Use the Nielsen data platform to evaluate program success and identify improvement areas • Manage multiple projects and deadlines independently within a team environment • Leverage available data sources to inform program development • Monitor shopper marketing trends, technologies, and retail landscapes • Propose innovative ideas and collaborate with sales, customers, brand teams, cross-functional teams, and external agencies

🎯 Requirements

• Bachelor’s Degree in Business with a specialty in Marketing/Commerce, or related field • Minimum 3 years of experience in marketing (shopper marketing in CPG preferred) • Experience in adjacent disciplines including sales, sales planning, insights, product innovation, and category management will be considered • Exceptional multi tasking skills and ability to manage several external partners and internal key stakeholders across multiple programs • A growth mindset with a passion to learn and grow within the shopper marketing space • Demonstrate extreme ownership and strong leadership skills • Excellent project management, organizational and prioritization skills • Excellent written and verbal communication skills • Analytical skills and experience with Nielsen is preferred (training & development are offered) • Experience developing marketing programs, rooted in insights & to drive conversion • Knowledge of the Canadian retail landscape • Bilingual an asset (Eng/Fre) • Regular business hours Monday-Friday, Eastern Standard Time

🏖️ Benefits

• Highly competitive bonus program with a target of X% with the possibility for overachievement based on performance and company results • Health insurance • Wellness and family support programs • Life and disability insurance • Retirement savings plans • Paid leave programs • Education related programs • Enhanced vacation and holiday entitlements • Flexible work environment • Accommodations available on request for candidates with disabilities • No relocation support available