Senior Manager, Integrated Marketing – 6-Month Contract

🔥 15 hours ago

🇨🇦 Canada – Remote

💵 $123k - $142k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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The Coca-Cola Company

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1886

🍽️ Food & Beverage

Food & Beverage • Beverage • Sustainability

The Coca-Cola Company is a global beverage corporation with a rich history of over 136 years in refreshing the world. Known for its flagship product, Coca-Cola, the company has developed a diverse portfolio of over 200 brands, including sparkling beverages, hydration options, coffee and tea, juices and dairy, and alcohol-ready-to-drink beverages. Committed to sustainability, The Coca-Cola Company actively engages in initiatives like water stewardship, sustainable agriculture, and reducing sugar in its products. Operating in more than 200 countries, the company strives to make a positive social impact through diversity, equity, and inclusion efforts and partnerships. The Coca-Cola Foundation supports various community initiatives worldwide. The company offers numerous career opportunities globally, emphasizing an inclusive and accessible workplace.

📋 Description

• Amplify and adapt NAOU category and brand plans to deliver Canadian business goals and maximize profit, revenue, and volume • Lead customization and implementation of integrated marketing communication plans with internal and external functions • Partner with Franchise Leadership on market-specific business opportunities and develop plans with category and commercial teams • Develop and communicate written briefs to agencies and suppliers to direct creative, advertising, packaging, consumer promotions, and merchandising work • Use storytelling to inspire and educate National Retail, FSOP, and frontline bottler field teams on Canadian marketing programs and innovation • Build the Canadian English version of the Operating Plan for programs executed in Canada • Act as subject matter expert for POS, packaging, coupons, trademarks, company rights, and customer interests • Steward the budget • Lead project teams and collaborate with IMX, Category, Franchise, Commercial, and Bottler teams

🎯 Requirements

• Preferred - Fluency in both French Canadian and English • 5 to 8 years of experience required, preferably within Consumer-Packaged Goods (CPG) and/or the beverage industry • Knowledge of brand strategy and application across channel, including local marketing • Knowledge of key consumption occasions, shopper messaging, and methods of activation • Strong storytelling and presentation skills • Strong Background in Social, Digital, Mobile technologies • Influencing and Collaboration across a network • Understand how to lead a cross-functional team towards a common goal/outcome • Understanding of brand/category strategies and tactics to translate the strategies into action • Manage stakeholder relationships internally and externally • Adobe Illustrator • Adobe Photoshop • Agency Management • Creative Briefs • Creative Design • Creative Directing • Graphic Design • Motion Graphics • Photography • Storyboards • Strategic Thinking • User Experience (UX) Design • Visual Design • Waterfall Model

🏖️ Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position • Annual incentive reference value of 15% • Work with iconic and innovative brands • Work with expansive and diverse customers • Critical experiences through a global network and cross-functional partnerships • Continuous learning opportunities • Inclusive culture and growth mindset

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