Local Marketing Consultant

🔥 59 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1972

🚘 Automotive

💰 Post-IPO Debt on 2022-10

Automotive

Driven Brands Inc. is a leading provider of consumer and commercial automotive services, delivering a comprehensive range of car care solutions across over 5,000 brand locations. They service more than 70 million vehicles annually and offer a broad suite of services including paint, collision repair, glass replacement, oil changes, general vehicle maintenance, and car washes. The company's well-known brands include Take 5 Oil Change, Maaco, Meineke, CARSTAR, and 1-800-Radiator & A/C, among others. Driven Brands emphasizes convenience and customer satisfaction, positioning themselves as a one-stop shop for all automotive aftermarket needs. Founded with a strong heritage and a portfolio of trusted brands, Driven Brands also engages in franchise opportunities and charitable initiatives.

📋 Description

• Build and maintain trusted relationships with franchisees • Support shops in implementing local marketing initiatives • Present plans, results, and recommendations to franchisees and their teams • Identify opportunities for improvement and propose tailored solutions • Draft communications for franchisees and franchise networks • Plan and coordinate marketing activities for new shop openings • Monitor new shops’ performance and marketing needs after opening • Oversee local digital initiatives and coordinate campaigns with agencies • Explain and manage digital marketing tactics such as SEO and SEM • Manage local campaign budgets and monthly billing • Coordinate and optimize websites, Driven Dash, Google Business Profiles, and other digital platforms • Ensure brand consistency across campaigns and in-shop execution • Adapt national and provincial campaigns for local markets • Contribute to online reputation and customer satisfaction initiatives • Optimize product, service, and promotional visibility at points of sale in collaboration with Operations • Participate in the annual convention and network events • Present marketing programs and market analyses to Operations and franchisees • Contribute to strategic marketing projects • Manage and update the internal franchisee communications site • Collaborate with the Senior Marketing Consultant, Graphic Designer, and Senior Director of Marketing

🎯 Requirements

• Bachelor’s degree or equivalent relevant experience • Minimum of three years of marketing experience, ideally including digital marketing • Bilingual proficiency in French and English, both spoken and written, is essential • Knowledge of digital and traditional marketing, content marketing, and social media, including Facebook and Instagram • Proficiency with Mailchimp, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook, Facebook, and Instagram • Excellent communication skills, including writing, presentation, and interpersonal skills • Optimistic and collaborative approach when working with all stakeholders, including the Marketing team, Operations team, senior leadership, and franchisees • Excellent planning and organizational skills • Ability to manage multiple projects simultaneously and prioritize effectively • Strong attention to detail and a rigorous approach to work • Strong team player • Knowledge of the automotive industry is an asset

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