Partner Marketing Programs Manager

Job not on LinkedIn

🔥 27 minutes ago

🇨🇦 Canada – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Versapay

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2006

🤝 B2B

💳 Fintech

☁️ SaaS

💰 $4M Post-IPO Debt on 2019-11

B2B • Fintech • SaaS

Versapay is a company offering a collaborative accounts receivable (AR) network designed for industry-leading AR automation and B2B payment solutions. The platform provides tools to automate AR tasks, manage cash applications, and facilitate B2B payments across channels, integrating with ERP systems like Microsoft Dynamics, NetSuite, and Sage Intacct. Versapay's solutions help teams collaborate effectively over the cloud, reducing manual processing and improving cash flow. The company focuses on simplifying the invoice-to-cash process using artificial intelligence, enhancing customer experience with easy-to-use portals, and offering comprehensive digital payment methods. Versapay also supports large-scale B2B transactions worldwide, promoting efficiency and environmental benefits through digital invoicing.

📋 Description

• Build and execute marketing programs for ERP/VAR, ISV, and Financial Institution partners • Create and adapt partner content including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets • Develop partner enablement materials such as decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific resources • Build and maintain sales training and product education for Financial Institution partners • Translate product capabilities, positioning, use cases, and updates into practical training • Provide Financial Institution partners with repeatable sales-readiness training and current product materials • Execute marketing activities for strategic partner events, including promotion, landing pages, email campaigns, communications, speaker support, collateral, and follow-up • Run webinars and other pipeline-focused marketing programs • Collaborate with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams • Turn one-off partner requests into repeatable programs across partners and channels • Track program performance and improve future campaigns and partner activation

🎯 Requirements

• 3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role • Experience building and executing marketing programs from planning through launch • Strong writing and content development skills, with the ability to adapt messaging for different audiences • Experience creating presentations, one-pagers, campaign assets, emails, and landing pages • Experience developing sales training, product education, or enablement materials • Ability to learn product capabilities and positioning quickly and translate technical information into practical partner-facing guidance • Ability to work across multiple teams and manage several programs at once • Strong project management skills and a bias toward getting things done • Experience working with channel, partner, field, or ecosystem marketing is a plus • Experience supporting Financial Institution partners or working in banking, fintech, payments, ERP, or enterprise technology is a plus • Comfort operating in a fast-paced environment where priorities can change

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